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| | Where is Your Phone Number ?Written by Jeff Mulligan
There is probably a major problem lurking on your sales page right now. And it could be hurting your profits. Experts agree that one of most important factors in a successful website is credibility. This frequently translates into credibility of site owner. People are more likely to buy from somebody they believe in. Is your website as credible as it could be? People judge credibility by many subtle factors. Does design of site look professional? Is site well written? Are there typos and grammar errors strewn throughout site? Is author believable? Does author have experience in this market or with this product? These are all important factors. We also know that a strong guarantee is a key part of a successful sales page. Taken one step further, reader needs to believe he will actually get a refund if requested. And herein often lies a major inconsistency. Look at your sales page and ask yourself: Who is standing behind product? What do you provide for contact information? If there is only an e-mail address, or worse yet, no contact information at all, then you do not have a believable guarantee. If you want someone to believe that you stand behind your product you need to be reachable. Put your complete contact information on your web site. I'm not just talking about an e-mail address. Consider adding your snail mail address and even, dare I say, your phone number.
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