Ever notice how some websites grab your attention and hold if for hours, even to point where you must consciously drag yourself away from monitor?
In an age when websites truly rate a "dime a dozen," discovering a really great website feels more like finding a $10 bill on sidewalk than merely surfing Internet.
Whether their creators did it on purpose or not, virtually all successful websites share following characteristics:
First, every good website focuses on a specific, narrow, "niche" audience.
Imagine difference between a light bulb and a laser beam.
Both provide light, but laser focuses its light with pinpoint precision, while light bulb diffuses its light in every direction.
In other words, successful websites don't try to sell cooking supplies to people interested in latest fishing or hunting equipment.
They specifically provide content on exact topics of interest to their target audience, instead of trying to offer all things to all people.
Second, with exception of personal, family, or hobby websites, every website operates with ultimate purpose of turning a profit.
Unfortunately many websites make this their only purpose and, thus, fail miserably in their attempts to succeed online.
We saw how blatantly greedy, self-centered websites failed in "dot-bomb" era... and it got ugly.
On other hand, successful websites make money as a result of providing products, services, and information of obvious value for their targeted visitors.
They win by putting needs and desires of visitors first and get rewarded in process.
Next, virtually every good website shares something in common with successful newspapers and magazines: great headlines!