Ever notice how some websites grab your attention and hold if for hours, even to
point where you must consciously drag yourself away from
monitor? In an age when websites truly rate a "dime a dozen," discovering a really great website feels more like finding a $10 bill on
sidewalk than merely surfing
Internet.
Whether their creators did it on purpose or not, virtually all successful websites share
following characteristics:
First, every good website focuses on a specific, narrow, "niche" audience.
Imagine
difference between a light bulb and a laser beam.
Both provide light, but
laser focuses its light with pinpoint precision, while
light bulb diffuses its light in every direction.
In other words, successful websites don't try to sell cooking supplies to people interested in
latest fishing or hunting equipment.
They specifically provide content on exact topics of interest to their target audience, instead of trying to offer all things to all people.
Second, with
exception of personal, family, or hobby websites, every website operates with
ultimate purpose of turning a profit.
Unfortunately many websites make this their only purpose and, thus, fail miserably in their attempts to succeed online.
We saw how blatantly greedy, self-centered websites failed in
"dot-bomb" era... and it got ugly.
On
other hand, successful websites make money as a result of providing products, services, and information of obvious value for their targeted visitors.
They win by putting
needs and desires of
visitors first and get rewarded in
process.
Next, virtually every good website shares something in common with successful newspapers and magazines: great headlines!