Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at same time.

Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business. Again don't just depend on one marketing medium to generate leads because it may slow down at one point. Just think about other ways to get qualified leads. You can use Direct mail, Call Centers, Newspapers, Radio, TV, Online Advertising etc..

Don't just depend on one lead source. If your supplier goes out of business, you won't get your leads.

What do you know about voice broadcasting?

Voice Broadcasting Marketing

A legal, and simple solution for getting hundreds, or thousands of calls out almost instantly!

Gives you power to deliver a targeted and personalized message to a targeted audience in geography of your choice.

You can reach:

Consumers: Select by: Income, Age, Geography, Home Value and more. Businesses: Select by Job Title, Business Type, Sales, Employee Size.

Deliver your message to answering services and/or live respondents AND allow them to be connected to your office with push of a button.

Direct Connect

"To speak with a representative now, press ONE."

There's nothing more POWERFUL & EXCITING than instant response, and with Direct Connect, your customers and prospects have ability to respond to your offer instantly, with push of a button.

"Please hold while we connect you."

They will be transferred immediately to your call center or sales office, no matter where. Then you can speak directly with them to close that sale, gather needed information, verify or change appointments... possibilities are endless!

This service has been proven to increase effectiveness of telemarketing campaigns as much as 75%.

How It Works

Your campaign can be constructed so that if an answering machine answers, one particular message is delivered (or call is disconnected, if desired). If a live person answers, a different message is delivered, giving them chance, with push of a button, to respond to an offer, acknowledge receipt of an important announcement, renew a subscription, or with Direct Connection even connect to one of your live sales agents instantly... possibilities are endless!

Reach Existing Clients

You MUST STAY IN TOUCH with existing clients and reinforce customer loyalty for your products and services. Earlier this week I did an email broadcast to all my past clients and prospects and as a result I received phone calls from many prospects. Keep in mind that everybody is very busy and they cannot always remember you. Your clients and prospects can easily be distracted and forget about your company. Two main reasons. First they receive many offers from your competition, second they forgot all benefits of your product/service.

If you do not stay in touch with existing clients or prospects, they will go somewhere else. It's been PROVEN! So don't let them go to your competition!

When was last time you got in touch with past clients or prospects? OH!!!

Customer Retention and Loyalty Programs

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How to Read A Person Like A Book by Oscar Bruce

The human mind is an innovative hybrid that allows us to anticipate future - to think big thoughts. That's good news.

However, a growing number of psychologists and behavioral scientists are finding evidence that our brains are hard-wired for mistakes in today social environment, especially when it comes to assessing personality and predicting behavior of people we encounter.

Why are we so bad at reading intentions of others? Built on top of older "emotional" parts of our mammalian circuitry, there is a "rational" cerebral cortex. The two are often at odds, and under surface, our protective instincts are always lurking. Unfortunately "emotional" circuitry frequently overwhelms "rational" cortex. When we encounter people we simply give more weight to elements in their personalities that support our beloved preconceptions than to any evidence to contrary. Thus we frequently completely miss target and pay a price of our misjudgments.

ARBITARY OBSESSIONS The frontal lobes have fallen in love with our preconceptions. This hard-wired programming undercuts us in a host of sadly familiar ways. The most common is way our preconceptions and prejudices distort our perception of individuals we wish to assess.