Want to avoid being blacklisted by search engines and banished to sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you..Tip 1 - Hide And Seek
Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to naked eye. The tactic of having text on your page that is same colour as background, and is therefore 'hidden', will almost certainly result in your wanted poster being pinned up by most search engines.
Tip 2 - Your Website Is Not A Turkey
Do not cram your hands full of keywords and phrases and start trying to stuff them into your website's... pages. You need to have some phrases in there, yes, but don't overdo it. The search engine owners spend millions every year on their software so guess what - they know when you're trying to beat system!
Tip 3 - Man vs. The Machines
Do not build your website for search engine robots - build it for those squishy pink things - human beings! If you focus too much on having a search engine optimised site you can quickly lose track of why your website is there in first place - to generate you business by people visiting it and doing what you want them to do. Would you create a new reception area in your office that was tailored specifically to floor-waxing machine so it could get best access? No. You would build it for people - do same with your website.