lgvx 510 lcd and housing

Written by connie

As a leader manufacture in China, we mainly export mobile phone Original lcd, mobile phone hands free, mobile phone flex cable, mobile phone socket, and mobile phone original housing for including LG, Motorola,

Copywriting and Your Five Senses

Written by Karon Thackston

Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com

In its most basic form, copywriting is, among other things,repparttar art of conveying a message in writing forrepparttar 108082 purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don’t work on paper… they only work in person. That’s why we, as copywriters, have to create a sensory experience for our customers through our words.

Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be inrepparttar 108083 presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience. Descriptions should be, well… descriptive. Effective descriptions should fillrepparttar 108084 gap of what customers would see, hear, smell, taste, or feel if they were standing inrepparttar 108085 presence ofrepparttar 108086 product. Effective descriptions should draw customers in and create an actual event… as if they were able to be right there with you.

Do you make cinnamon rolls? You wouldn’t want to describe them simply as “delicious” or say they “smell great.” Instead, you’d want to bring your customers intorepparttar 108087 experience of enjoying your cinnamon rolls. Think of which of their five senses would be most in tune with your product and write to those. Try this:

---------------------------------- Definitely NOT grandma’s cinnamon rolls! Bake them fresh right in your own oven. Asrepparttar 108088 aroma of these gourmet rolls begins to waft throughrepparttar 108089 air, your nose will start to tingle and you’ll immediately know they are worthrepparttar 108090 wait. The scents of freshly ground cinnamon and yeast begin to merge asrepparttar 108091 dough rises andrepparttar 108092 cinnamon, sugar, and butter begin to bubble. Open your oven door to reveal one ofrepparttar 108093 largest sweets you’ve ever seen. Drizzlerepparttar 108094 homemade frosting overrepparttar 108095 top to complete your warm, gooey treasure. Your taste buds will praise you with every bite! ----------------------------------

Can you smellrepparttar 108096 cinnamon? Can you visualizerepparttar 108097 dough rising inrepparttar 108098 oven withrepparttar 108099 cinnamon and sugar bubbling onrepparttar 108100 top of each roll? Are you rememberingrepparttar 108101 times you’ve glazed cinnamon rolls inrepparttar 108102 past and, with sticky fingers, taken that first bite out of a freshly baked, warm, gooey pastry? This copy brings it all back, doesn’t it?

Do you rent private, Jamaican beachfront condos? Taking a basic route and falling back onrepparttar 108103 phrases “ocean view” and “sunsets are included” will leave your reader lacking a truly intriguing experience. Something like this will work better:

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