James McEwen is publisher of Biz Marketing Corner. Subscribe to our ezine and get a FREE membership to our Website Marketing and Promotion Center - tools you need to successfully build and market your business.
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KH: How important has publishing an ezine been to your business?
JM: To me, publishing an ezine is very important because it helps me establish a relationship with my subscribers. It is a great way to follow-up and to let them know what resources and valuable information I have found which will help them become more successful.
KH: How long have you been running an ezine and how many subscribers do you have?
JM: I started my ezine 3 years ago, Dec. 1999, and I have about 10,885 subscribers.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
JM: Yes, I have submitted my ezine to many directories, but I have more success using ezine co-ops and ad-swaps with other publishers. The co-ops I use are:
1. My Wizard Ads - http://www.MyWizardAds.com 2. E-Business Weekly - http://e-business-weekly.com 3. Essentialteam Ezine Ad Network - http://www.essentialteam.com/ 4. Pamela Heywood's ad co-op at http://www.roibot.com/w.cgi?IM8301_coop.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?