It seems that Apple is in talks with Sirius Satellite Radio to make their streaming broadcasts available on
iPod. This is something that a lot of online music fans have been looking forward to for some time. Satellite radio customers love
music variety because they can go for days without hearing
same songs on rotation. This is in stark contrast to commercial radio stations, where you can hear
same song every couple of hours and on multiple stations in
same market.Many think this pairing is just a rumor since iPods are not designed for this type of function and it would probably require a much larger hard drive and a much larger iPod case to be able to carry
streams.
Another functionality that would also require some tweaks is
ability to record satellite stream directly onto
iPods. The whole purpose of
iPod is
storage capacity and
ability to make music portable.
Even if satellite broadcasts were available, if
storage functionality is not included, customers could easily turn away from it and back to streaming radio only.
Since iPods are in short supply right now because so many customers are trying to get one, imagine what
market frenzy would look like if you add radio transmission receivers onto it.
Both XM Satellite Radio and Sirius Satellite Radio with over 4 million subscribers have been looking into ways that they can merge their popular streaming radio functionality with a host of gadgets to give their customers more options and to expand their subscription base.