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New Hover Ad Technology Instantly Increases Your Sales

Written by Satyajeet Hattangadi


First Generation - The Popup

Popups, if you’re somehow, strangely, not familiar withrepparttar term, are those little windows that open when you visit certain sites.

Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion thatrepparttar 100541 new window does not have an address bar, status bar orrepparttar 100542 menu.

Until about a few years ago,repparttar 100543 popup was considered to berepparttar 100544 biggest breakthrough in advertising onrepparttar 100545 web.

When they were first introduced they were a great success and click-through rates went throughrepparttar 100546 roof.

Exitrepparttar 100547 banner ad - enterrepparttar 100548 popup.

Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top ofrepparttar 100549 first to draw attention to their advertisement or opt-in list or any other item that they wished to getrepparttar 100550 attention to.

After a while, like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 15-20 popups. This was exploited by unscrupulous marketers torepparttar 100551 fullest, especially those hawking porn sites.

Of course, webmasters who were in tune withrepparttar 100552 sentiment of visitors, soon began to use cookies to track ifrepparttar 100553 popup was already shown and ensure it was not shown more than once per visitor.

But, frustrated visitors soon began complaining about popups.

Popups are your problem? - Get a popup blocker. Looking atrepparttar 100554 need of website visitors, software companies soon came up with popup blocking software. These applications read allrepparttar 100555 code that's going torepparttar 100556 browser and if they find any JavaScript inrepparttar 100557 page code that's trying to open a window, BAM, it deletes that part of code. So Bye Bye popup!

Generation Two - The PopUnder Not to be left behind, web marketers came up with another version,repparttar 100558 popunder, which still launched a secondary window but placed it belowrepparttar 100559 primary window. In most cases,repparttar 100560 visitor didn’t even notice this popunder until they closedrepparttar 100561 primary window.

Of course this was less intrusive, but a pain nonetheless and you don't get an award for guessing what happened next.

Yes you guessed right,repparttar 100562 popup blockers soon started blocking popunders as well.

Generation Next - Enter Hover Ads Whatrepparttar 100563 beejeezus are Hover Ads? They are floating ads that popup blockers can't stop.

The technology that creates Hover Ads is not new. In fact, it’s been available to web designers for at least 2 years now as DHTML (that's Dynamic HTML to those who don't know).

These ads cannot be seen by older browsers like Internet Explorer 3.0. But since most netizens are using browsers (IE 4.0 and above) that are capable of displaying this code this type of advertising has started enjoying a rise in usage.

Hover Ads are DHTML layers which can be selectively moved and displayed overrepparttar 100564 primary page that's being displayed. The basic code is still JavaScript, but since a new window is not being opened,repparttar 100565 popup blockers can't figure out that an advertisement is being displayed.

These layers can be animated, moved around, made to appear once per session, shown after a delay, etc.

Cont'd on page 2 ==>
 
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