When I first discovered
joy and practicality of web surfing it was
unearthing of information I valued that excited me. Recent studies prove that this is
chief motivating factor even today among business owners and managers. According to B to B magazine Thomas Industrial Network's recent study showed that online sourcing is
solution of choice by business buyers.
Those surveyed found increases in productivity and significant savings demonstrating real ROI value.
21% of buyers estimated they saved their companies more than $501 per month through online sourcing
18% reported savings of more than $1000 per month
51% of buyers said their company saved at least 51 hours per month by using online sourcing
21% saved 500 hours per month
13% estimated time saved at more than 1000 hours per month
What does this mean to you? First, this means opportunity. Secondly, it means that all buyers are looking for information.
I hope this article will raise a few questions about
recommendations being circulated by many self proclaimed marketing gurus. Mainly,
emphasis on single page type sales sites. Do they actually address
needs of your target customer?