email marketing 101

Written by charlz wachira


You have permission to publish this article, as long asrepparttar resource box remains intact andrepparttar 124908 content unaltered. If you post this article on a website or e-zine, please ensure thatrepparttar 124909 links are set up as hyperlinks and send a mail withrepparttar 124910 URL whererepparttar 124911 article is posted torepparttar 124912 address below. More articles related to this topic are available at: http://www.e-gnorance.com Thanks Charlz Wachira (charlz@e-gnorance.com)

Email marketing 101 By Charlz Wachira According to an article published in Business 2.0, permission based marketing, commonly known as email marketing is reported to earn a response rate of more than 11.4%, easily outdoing banners which reported a mere 0.55% response rate. Based on these statistics, it is obvious that a successful web marketing strategy should embrace email marketing as one ofrepparttar 124913 key strategies. In this article I am going to discussrepparttar 124914 nine basic principles you need to know to apply this result-generating marketing strategy for your web venture. Read on.

1) Do not Spam

Inrepparttar 124915 world of internet marketing, SPAMMING isrepparttar 124916 absolute SIN. Spamming isrepparttar 124917 one area in which it is better to be safe that sorry. Spammers get blacklisted and become pariahs in not onlyrepparttar 124918 marketing world but in any internet related activities. The damage done by spam is deemed irreparable; in fact,repparttar 124919 only lasting solution to sites that have been listed as spammers is to give uprepparttar 124920 whole endeavor all together and begin afresh under a different name and with a new look, a time consuming and expensive exercise. Send out product offers and newsletters only to those who have opted in for your list. Do not be deluded into thinking thatrepparttar 124921 attractiveness of your offer might offsetrepparttar 124922 anger of somebody on your list receiving an email they did not ask for. As long asrepparttar 124923 person did not clearly subscribe to your list, then it is spam and you risk being blacklisted as a spammer withrepparttar 124924 aforementioned consequences.

2) Build your own email lists There are numerous companies advertising for those interested in purchasing a custom made mailing list. Beware of these fraudsters. According to most surveys, for any purchased mailing list of about 2000 subscribers, at least 20% will be hostile, another 10% will eventually lead to dead ends and you can expect at least 15-18% to be outdated. This leaves you with a paltry 50% ofrepparttar 124925 initial list. Take into accountrepparttar 124926 statistics mentioned atrepparttar 124927 introduction and you are looking at less than 5% ofrepparttar 124928 list purchased. This leaves you with only one other option. Creating your own home-made mailing lists There are many ways of achieving this butrepparttar 124929 best approach is by publishing your own e-zine and posting an announcement on community sites and related newsgroups and generating an interest before you start sending outrepparttar 124930 e-zine to those who opt in. Initially, you should count yourself lucky to have even 100 subscribers but gradually asrepparttar 124931 word spreads round, and depending onrepparttar 124932 quality of your content this should increase to reflect on your site’s popularity and rating withrepparttar 124933 target market.

3) Acknowledge all subscriptions Subscribers do usually forget what they subscribe to and it pays to send a confirmation ofrepparttar 124934 initial subscription followed sometime later by another mail to reconfirm their status before sending any email messages to them. The first confirmation message can be auto-generated text that can be easily created using any web programming language. The second re-confirmation email however should be a personalized mail that will setrepparttar 124935 atmosphere for your dealings withrepparttar 124936 subscriber. Everyone likes to be referred to by their names in any correspondence and this includes email. The purpose of this second email is twofold. On one hand it enables you to confirmrepparttar 124937 authenticity ofrepparttar 124938 subscriber’s email address and secondly, and more importantly it gives you a chance to explain and clarify torepparttar 124939 subscriber what it is that they are subscribing to.

The Minefield to Online Success

Written by Nicholas Dixon


Becoming successful online has become a reality for many marketers.Howeverrepparttar majority of us end up empty handed inrepparttar 124907 game.This leads many to ask themselves, is success online possible ?

The success rate for online marketers is remarkable.Only 5-10 % of us will make it atrepparttar 124908 end ofrepparttar 124909 day.What isrepparttar 124910 reason for this happening ? I personally believe it is a lack of positive thinking and attitude.

"How on earth does positive thinking help my marketing ? " , you may ask.In more ways than you can imagine.It isrepparttar 124911 spark that lightsrepparttar 124912 way to success.

Online marketing is a fairly new industry.A lot of people have made their names and fortunes usingrepparttar 124913 Internet.However some people still eye us with distrust.They have to be won over byrepparttar 124914 right positive approach .It'srepparttar 124915 only way.

The Internet nowadays is fraught with schemes and scams.Many people think that's what online marketing is all about.And they would be surprise to know that one can really make a honest living online.

Then you have some guys who give us bad names.Calling themselves "marketers", they try to con every new player inrepparttar 124916 game.Even you.They will try to sell you almost anything , making you believe it isrepparttar 124917 "holy grail" to success.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use