eb Legalities: Linking

Written by Richard Lowe

A link isrepparttar address of a web page which is maintained on a page which allows you to jump torepparttar 119395 new web page. One ofrepparttar 119396 great things about HTML andrepparttar 119397 world wide web is this ability to link sites together. This results inrepparttar 119398 internet truly becoming a web, andrepparttar 119399 benefits torepparttar 119400 surfer are tremendous.

It is normal for virtually every site onrepparttar 119401 web to maintain a list of links to "favorite", "featured" or "special" places to visit. This is almost never done with permission, nor does it need to be.

Remember that we are discussing linking to pages on other web sites, not graphics, zip files, sound files or anything else. Only HTML-style pages are acceptable for cross-linking. Linking to other types of media files is called bandwidth stealing and is highly unethical. Also remember, do not link to other people's CGI routines without permission.

There is some concern overrepparttar 119402 acceptableness of this linking behavior. Some commercial sites are not happy with linking because it bypasses their "home page" or sidesteps their advertising. There is even some discussion that linking is a trademark infringement or violates some other sacred rights.

This is all silly talk by people and organizations who completely misunderstandrepparttar 119403 nature ofrepparttar 119404 world wide web. The best practice of everyone creating a site is to complete ignore this asinine discussion totally and to link vigorously and constantly.

In my opinionrepparttar 119405 best way to think of linking is to associate it withrepparttar 119406 "fair use" laws. These arerepparttar 119407 laws which allow people to include short quotes from published and copyrighted works in their own materials. This is not illegal or unethical - in fact it is absolutely necessary. Imagine how difficult it would be for a college student to write a term paper if he could not quote authors, or how impossible it would be for a critic to do his job if he could not include a few lines fromrepparttar 119408 work he was writing about.

Fair use is something that comes under attack by dimwits sometimes. It is essential that we,repparttar 119409 people, constantly userepparttar 119410 fair use laws, as if they become unused then they will become illegal. We must defend our rights to quote and "borrow" snippets from other sources.

How Do They Find You?

Written by A.T.Rendon

The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come."

That idea worked great inrepparttar movie but it is a whole different ballpark when it comes to a web site or an email campaign.

The only way to attract traffic onrepparttar 119394 Internet is to PROMOTE. Andrepparttar 119395 key to successful online promotion is to know HOW your traffic found you.


Because when you know HOW your traffic found you then you will know what is working for you so that you can not only maintain it, but also increase it.

With an email campaign, it is absolutely essential to code your mailings in order to discover which one is bringing you results.

The easiest way to do that is byrepparttar 119396 use of Auto-Responders.

There are a host of FREE Auto-Responder services that will allow you to acquire as many FREE responders as you need.

For a "List of FREE Auto-Responder Services", send a blank email to our Auto-Responder at: mailto:freeautoresp@emailexchange.org

For example, you are promoting an ad service that pays you 50% commission. You run one ad in a newsletter, another is done via your signature in posting to a business list and still another ad is exposed via FFA Link submissions.

You can code your ads simply by calling them ad001, ad002, ad003.

When you receive a reply to ad001, you will know it came from repparttar 119397 newsletter, ad002 will be a response to your signature and ad003 will be from your FFA Link submission.

Use whatever code is appropriate for you butrepparttar 119398 important thing to remember to code it and know to what it pertains.

If you have your own web site, your hosting provider might already provide you withrepparttar 119399 tools you need to track your traffic.

All you would need to do is access your log info and review which web pages are gettingrepparttar 119400 traffic and study whererepparttar 119401 traffic is coming from to visit you.

If you do not have access to such info from you host provider, there are many good FREE online stat services you can use.

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