eMergent Marketing New Employee Announcement: Susie Lanza

Written by Brett Lane

Cleveland, Ohio (June 2005) eMergent Marketing is pleased to announcerepparttar addition of Susie Lanza torepparttar 146289 company. Susie joins eMergent Marketing’s organic search engine optimization team as a Senior eMarketing Strategist.

Before joining eMergent Marketing, Susie worked as a consultant for a leading technology services company, providing eMarketing and metrics strategy forrepparttar 146290 Cleveland office. Prior to that, Susie heldrepparttar 146291 role of Senior Marketing Manager for Edelman Public Relations, where she founded Edelman’s Interactive Marketing Practice.

Susie brings extensive eMarketing capabilities torepparttar 146292 eMergent Marketing team. In addition to leadingrepparttar 146293 organic search engine optimization practice, Susie will play in integral part in helping to further build and promoterepparttar 146294 capabilities of eMergent Marketing.

“eMergent Marketing is extremely excited to have someone as talented and experienced as Susie join our team,” noted Paul Elliott, President of eMergent Marketing. “We looked for a long time to find justrepparttar 146295 right person for this position, and Susie is a perfect fit.”

Google's "Good Writing" Content Filter

Written by Joel Walsh

Summary: The web pages actually atrepparttar top of Google have only one thing clearly in common: good writing. The usual SEO sacred cows and bugbears, such as PageRank, frames, and JavaScript, are less important, if they even matter at all.

I was recently struck byrepparttar 146254 fact thatrepparttar 146255 top-ranking web pages on Google are consistently much better written thanrepparttar 146256 vast majority of what one reads onrepparttar 146257 web. Yet traditional SEO wisdom has little to say about good writing. Does Google,repparttar 146258 world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank?

Apparently not.

Most Common Website Content Success Factors

I took a close look at Google's top five pages forrepparttar 146259 five most searched-on keywords, as identified by WordTracker on June 27, 2005. Here's what I found.

The web pages that contained written content (a small but significant portion were image galleries) all sharedrepparttar 146260 following features:

* Updating: frequent updating of content, at least once every few weeks, and more often, once a week or more. * Spelling and grammar: few or no errors. No page had more than three misspelled words or four grammatical errors. Note: spelling and grammar errors were identified by using Microsoft Word's check feature, and then ruling out words marked as misspellings that are either proper names or new words that are simply not inrepparttar 146261 dictionary. Google almost certainly has better access to new words thanrepparttar 146262 dictionary, with its database of billions of web pages. Supposed grammatical errors that did not in fact violate style rules were also ignored. Google would certainly be less conservative than a grammar checker in evaluating popular stylistic devices such as sentence fragments. * Paragraphs: primarily brief (1-4 sentences). Few or no long blocks of text. * Lists: both bulleted and numbered, form a large part ofrepparttar 146263 text. * Sentence length: mostly brief (10 words or fewer). Medium-length and long sentences are sprinkled throughoutrepparttar 146264 text rather than clumped together. * Contextual relevance: text contains numerous terms related torepparttar 146265 keyword, as well as stem variations ofrepparttar 146266 keyword. The page may containrepparttar 146267 keyword itself few times or not at all.

SEO "Do's" and "Don'ts" that Don't Really Matter

A hard look atrepparttar 146268 results slaughters a number of SEO bugbears and sacred cows.

* PageRank. The median PageRank was 4. One page had a PageRank of 0. (Note thatrepparttar 146269 low PageRank would seem to discountrepparttar 146270 idea that these pages owe their ranking completely to numerous incoming links.) * Frames. The top two web pages listed forrepparttar 146271 most searched-on keyword employ frames. * JavaScript-formatted internal links. Most ofrepparttar 146272 websites use JavaScript for their internal page links. * Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than halfrepparttar 146273 web pages,repparttar 146274 keyword did not appear more than three times, meaning a very low density. Many ofrepparttar 146275 pages did not containrepparttar 146276 keyword at all. * Sub-headings. On most pages, sub-headings were either absent or inrepparttar 146277 form of images rather than text. * Links: Most ofrepparttar 146278 web pages contained ten or more links; many contain over 30, in defiance ofrepparttar 146279 SEO bugbears about "link popularity bleeding." Moreover, nearly allrepparttar 146280 pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. * Text content: a significant number of pages contained little or no text. These pages were almost all image galleries (there was one Flash movie), withrepparttar 146281 images being photographs ofrepparttar 146282 subject covered byrepparttar 146283 keyword. Originality: a significant number of pages contained content copied from other websites. In all cases,repparttar 146284 content was professionally written content apparently distributed on a free-reprint basis. Note:repparttar 146285 reprint content did not consist of content feeds. However, no website consisted solely of free- reprint content. There was always at least a significant portion of original content, usuallyrepparttar 146286 majority ofrepparttar 146287 page.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use