eMergent Marketing- Web Site Conversion, Usability, & SEO

Written by Brett S. Lane

eMergent Marketing of Cleveland, Ohio is a bright, young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing has expanded its SEO arsenal by offering Web site usability testing and conversion services to its clients, in order to improverepparttar likelihood that their Internet marketing efforts haverepparttar 142761 greatest impact on consumers.

eMergent Marketing represents a whole new way of thinking about Internet marketing and eCommerce strategy. It's no longer good enough to just focus on driving Web site traffic. With growing competition and increasingly savvy online consumers, it has become critically important to attractrepparttar 142762 right site visitors inrepparttar 142763 most cost-effective manner. By offering a more complete service than most traditional search engine optimization (SEO) firms, eMergent Marketing delivers more value to its clients by leveragingrepparttar 142764 in-house usability expertise as part ofrepparttar 142765 search engine optimization and search engine marketing processes.

The eMarketing experts at eMergent Marketing have been studying and practicing search engine optimization sincerepparttar 142766 late 1990’s. Their proven optimization methodology has helped countless companies improve their search engine visibility inrepparttar 142767 natural search engine listings and attract potential customers to their sites.

SEO For Ecommerce

Written by Ray Yee

Ranking well underrepparttar free listings inrepparttar 142683 major search engines basically mean one thing – Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank onrepparttar 142684 top positions in search engines.

Getting listed on search engines is one thing, optimizing for top rankings is a totally different thing altogether. If you type in any keyword,repparttar 142685 results shown may run intorepparttar 142686 millions of pages. Visitors would normally focus their attention onrepparttar 142687 first page of their search results, and few would browse to more thanrepparttar 142688 first three pages. It is thus crucial to rank your website onrepparttar 142689 first page for your target keywords, or visitors would not find your site at all.

The three major search engines you should focus on are Google, Yahoo and MSN. Together, these search engines constitute more than 90% ofrepparttar 142690 searches done online. With an audience reach of more than 50% ofrepparttar 142691 internet community, Google is, by far,repparttar 142692 most powerful search engine for free listings. Because its results are completely determined by algorithms, its listings are totally unbiased and ‘pure’. Other search engines may contain sponsored listings as well as free listings. Thus, visitors are likely to go straight to Google when looking for ‘pure’ search results, and this isrepparttar 142693 search engine you should focus on for optimization.

Note that since Google changes its algorithm very frequently, you have to continually keep updated onrepparttar 142694 latest changes torepparttar 142695 search engine industry to keep your site onrepparttar 142696 top of search engines.

Search engine optimization (especially for Google) basically comprises of two factors: on-page optimization and off-page optimization. On-page optimization involvesrepparttar 142697 manipulation of page components like titles, content and text links, to rank well for Google. Off-page optimization involves getting more links from other websites directed to your website.

On-page optimization. There are several on-page ranking factors for your website:

1) Title tag. When giving your website your title, you should include only your main keywords. The title must also be as concise and short as possible, and not include many redundant words. Do not include words like ‘and’, you can instead use symbols like a ‘dash’ to separate your title words. Fewer unnecessary words would give each ofrepparttar 142698 other title keywords greater weight, and thus a higher ranking for your site.

2) Good content. All search engines base their search results onrepparttar 142699 content you have on your webpages, and how well they relate torepparttar 142700 keywords you want to optimize your website for. It is best if you write your website content on your own to prevent copyright violations, and to be able to control exactlyrepparttar 142701 content you want to place on your website. Search engine spiders like Googlebot also determine your ranking based onrepparttar 142702 keyword density on your website. Keyword density isrepparttar 142703 ratio ofrepparttar 142704 number of times that your keywords appear throughout your content torepparttar 142705 total number of words. When writingrepparttar 142706 content, you should place your keywords evenly throughout your content. Use your keyword once in every one to two paragraphs, and also once inrepparttar 142707 first and last paragraphs.

3) Header tags. The Header 1 tags of your website should include your main keywords, andrepparttar 142708 Header 2 tags should include your secondary keywords.

4) Bolding and Italicizing. Whenever possible, you can bold or italicize your keywords throughout your content, as search engines to place greater weight on bold or italic words.

Off-page optimization. Off-page ranking factors are really what make a HUGE difference to your rankings, and search engines like Google may place up to 90% of their emphasis on off-page factors. They can mean a difference between ranked inrepparttar 142709 thousands, or onrepparttar 142710 first page. From this you can seerepparttar 142711 great importance of focusing on off-page optimization. The off-page factors are:

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