eCommerce SolutionsWritten by Paul Sanford
Copyright 2005 Paul Sanford
All of long, grueling nights and an unknown number of working weekends spent converting your dream into reality finally paid off—in a big way! Affiliates are signing up every single day and clicks have really turned into cash. Your success is not limited to a lonely website but several and all of them are helping you move very diverse product lines. The effort has really paid off and you are milking this Internet cash cow for all its worth but there is one little problem, isn’t there? You have reached a point where growing your business even more is almost impossible because instead of developing or acquiring new products like you know you should, you are spending all of your time maintaining and servicing sites you already have. By time you get finished signing up and communicating with affiliates, processing orders and payment information, and handling logistics of delivery—the day is gone and you are out of time!
Now don’t get me wrong, this is a terrific problem to have but fact remains that if you are not growing your business then that business is dying! Besides, none of us started these websites just to be bogged down in trenches, did we? It was creativity and that rush from seeing business grow from a single seed of an idea into multi-domain, multi-product beauty it is now, right?
10 Tips For Writing A Profit Producing Ad Written by Anton Cheranev
1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits and features. Begin your ad with most important benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
5. List all ways your product is different from your competition's. Include all differences in your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows results.
7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.