It is a mystery, scary, exciting, fun, an never-ending adventure and daily learning experience.

Whatever reason brought you to Internet, personal or business, we soon discover that Internet is basically about communication. In fact, Internet=Communication.

And foundation of that Communication, is email.

This past Monday, some friends from California came to visit for a few hours.

We had a few drinks, we went to go eat good Mexican food, got car washed and we talked about Internet.

Jack is really sharp when it comes to business but he hasn't fully explored all that Internet has to offer.

Sandy was curious on a professional level, seeking to tap into nursing sources.

Whether it comes from close friends or from any of our many cyber-friends, it dawned on me that question is always same, be it personal or for business, everyone wants to know:

"How do you reach that [ certain person]."

Of course, that [ certain person] is, whatever is your niche or target audience.

For Sandy, it would be nurses. Jack, perhaps opportunity seekers. I'm always looking for new subscribers. :-)

Whatever your niche, that becomes focus of your communication. And it determines how and where you seek to fulfill that communication.

ALWAYS without resorting to SPAM. Because it is against Internet rules and because it creates more problems that it can solve.

Basically, once you know your niche market, there are three main ingredients necessary to conduct business online.

A great product or service. A web site that sells. Attract targeted traffic.

A. A great product or service.

What does your niche group need and use? You can compile or create what you offer for sale. Or provide your niche group your services to point them to a great product or service they might very well purchase.

You make commission.

Explore and discover what competition is offering your niche group and consider affiliating with best of all are out there for you to find.

Try searching Clickbank that offers an excellent system. You provide traffic, when someone buys, you get commission straight from ClickBank. No need to worry about if you will really get paid. http://hop.clickbank.net/?blastads/marketplace

B. A web site that sells.

Test, test, test. Review your site for all basics of selling online. Fast loading speeds, easy to navigate, clear, correct spelling and a merchant account.

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Ebook fiction won't sell. I know it's so. And so do most. Likely you do as well. Folks curl up in a chair, sprawl on couch, lounge in bath tub, and so forth to read fiction. Hey, this is way it is! Still ...

You see I love fiction. I love to read it. And I loved writing it for many years. (I even sold a novel, "Fatal Games," Pageant Press, 1989) And I'd love to write another tale. But I don't want to pay price to print it. With a minimum order of a thousand copies at $4-$5/copy? (And don't talk to me about print-on-demand; I've been there and seen that.) So maybe an ebook. Maybe.

I've been saying this ever since I first heard ebooks. But I have never tried one. Now I'm going to do it. The risk?

About 40 hours and 40 bucks. I've a dandy tale ready to go. Sure, all may go down drain. In which case, I'll really know. But there's that outside chance, like 40-1 long shot in race, that at least *some* people *will* read fiction in ebook format. So I'm going to ...

Go To BizMinisites.Com (The sales pitch is at )

They have a neat plan for mini-site builders. You get 500K of disk and lots of supporting extras, all for $9.95 per quarter. Heck, that's not much more than $3/month. And it's a smooth running service. Great download times. You don't even need a domain name, but you can use one if you like.

Next Stop? GoTo.Com

I'll hunt up keyword suggestion tool at

I'll enter some obvious choices. "Male fiction" and "male adventure," for these are catagories into which tale fits.

There's no telling how much time this will take, because I've simply got to find keywords actually being entered. Then select from those entered most often ones that are as close to above as I can find. This is a critcal step, for there's no point optimizing a page for keywords nobody uses.

Then it's off to Google to enter my keywords there. I'll be looking at counts of pages that come up on each phrase, hoping to find some low. Those with highest counts at GoTo (Demand), and lowest counts at Google (Supply) will become set of keywords I'll use.

Building Site Content

Here's where time may fly. It takes a while to figure what to write about. Topics that work well with keyword phrases selected. The home page will be sales presentation, with major content that blurb you see on backs of some paperbacks in bookstores. Something to hook reader into wanting to read book.

I haven't a fixed idea about actual content. Maybe something of task of writing in male adventure genre. Some more about why it is no longer being published. I can't say until I have those keywords.

The object here is to have all pages point directly to male adventure or male fiction, thus creating a small theme site, currently popular with some search engines.