eBay buys Shopping.com - Boon or Bust to Online Merchants?

Written by Scott Smigler

My first reaction: This could be big

The players:


Largest online auction site where buyers bid to buy products. Arguablyrepparttar most well-known e-commerce site with over 100 million registered users. Billions in sales are transacted here worldwide.


Shopping portal that helps shoppers findrepparttar 142480 least-expensive merchant to buy their desired product from. Shopping.com is one ofrepparttar 142481 largest shopping portals onrepparttar 142482 Internet. They achieved success by implementing a model that allows online merchants to acquire targeted clicks from shoppers by paying a per-click fee.

eBay Sellers

Individuals, small businesses, and some larger businesses post products for auction on eBay, and also maintain “stores” withinrepparttar 142483 eBay website where shoppers can make purchases without bidding. eBay sellers must maintain a presence on eBay to participate. This means thatrepparttar 142484 shopper never leaves eBay to make a purchase, andrepparttar 142485 sellers must coordinate a system to process orders through eBay.

Online Merchants

Internet stores, large and small. Stores ranging from independent specialty stores like Surray Luggage, to huge mass-merchants like Amazon.com. Many online merchants do not do business on eBay because it requires them to maintain a separate store, which has both branding and logistical consequences.

What’s happening?

eBay is buying Shopping.com for $620 million. Shopping.com’s key assets include its product comparison technology, large network of product reviewers (formally EPinions.com), brand awareness, and of course, its advertisers.


eBay was originally founded as an online auction where individuals offered used (and sometimes new) products torepparttar 142486 highest bidder. Over time, EBay has introduced services to allow merchants to sell directly to buyers through eBay stores that bypassrepparttar 142487 bidding process. Since everything is done through eBay, merchants are required to have a presence on eBay that is separate from their online store. In other words,repparttar 142488 merchant must have two stores: Their current store, and their eBay store.


This could go one of two ways:

1) eBay could be buying Shopping.com to monetize its targeted traffic by sending eBay shoppers outside of EBay torepparttar 142489 Shopping.com portal. In other words, they will funnel traffic from eBay to Shopping.com, which will then be funneled torepparttar 142490 online merchants who currently advertise on Shopping.com.

- Upside to eBay: Increased advertising revenues.

Improve Conversion Rates – Load Times

Written by Halstatt Pires

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.

Load Times – Are You Driving A Ferrari or Moped?

Give some thought torepparttar sites you have visited ofrepparttar 142479 past few weeks. Were you willing to wait 20 seconds for a site to load or did you hitrepparttar 142480 back button? Why would visitors to your site behave any differently? They won’t.

Webmasters, designers and site owners universally accessrepparttar 142481 web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.

Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a “fast site” actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes,repparttar 142482 load time is so slowrepparttar 142483 browser will actually “time out” and fail to show anything. If your site has this problem, 45% ofrepparttar 142484 hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site inrepparttar 142485 future even if you fixrepparttar 142486 speed problems.

How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites.

Determining Load Times

The best way to determinerepparttar 142487 load time for your site is to actually use a 56k connection. While this solution isn’t particularly technical, it will let you see exactly what your prospects are seeing when they visitrepparttar 142488 site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.

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