A business is a business is a business. Here
bottom line is if you don’t sell anything, you don’t make any money.Whatever you sell does not really matter, but how you sell it does. Such cliches as selling `snow to Eskimo` or `sand to Arab nomad` are very true. You can sell absolutely anything if you do it right way. The trick is to create a value in your customers mind and... Do it in right way.
There are only 4 steps you need to follow:
1. Get right tools - you must have right tools and you must use them innovatively.
Every trade has its tools... you cannot cook in kitchen without right pots, pans and spoons. You need an oven to bake, stove to cook, grill to...
The rest is all a recipe. You need right tools to make it work.
Similarly to operate Successfully on internet you need following tools. Here it pays not to cut corners. - You need your own domain name and web-hosting for whatever you are selling... Whatever your product, company websites are simply no go as any successful e-preneur will tell you. Be sure your web-hosting service enables sufficient bandwidth and raw statistics.
- You need a mailing list solution - this is an absolute necessity to develop your business.
- You need an ad tracking solution... hey don’t be turned off, some days I get up to a 1000 visitors to my site with not one sale, at other times I get 5 or 6 sales with just 100 visitors. Then because I am tracking my ads I know where to continue advertising. Believe me it pays for itself.
- You need a credit card payment option...
- And most important of all you need a multi-series auto-responder system. Without it you may not be able to compete in survival of fittest.
2. Get A product – Though it is best to have your own product but until this happens, you can get products with resell rights, or any of those amazing affiliate programs out there.
I am sure you have heard that in gold rush era, it was not gold miners who made a bundle, it was spade (service) providers. So find a need and fill it. You can always ride high on waves of change.
