by Jack Humphrey http://power-linking-profits.com

Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?

Here's one: Content Exchange

Instead of tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.

Everyone is concerned about, or should be, their site growing and changing over time. Search engines need to see updates to keep you ranked well. It is an ongoing battle to add new pages of good content you can rely on to keep your visitors clicking, joining, and buying.

Instead of simply asking for a bland link from a site's infrequently visited link directory, be bold and set up Content Exchanges with other sites in your niche!

What is a "Content Exchange?"

Simply, it is exchanging article and other content with another webmaster with a resource link at bottom. Much like article syndication, but you are making one-to-one deals with other sites to swap whole pages of content, thereby building each others' sites whenever you write new articles.