Tragically, too many have been led to think that once you place a website on Net, millions of people will flock to it. You rarely hear it directly in those words, but unfortunately there are those who *have* said exactly that and those who have bought it.

The cow didn't *really* jump over moon.

But you certainly have been told that there are millions of prospects on internet (true.) You've read that if you sell someone's ebook you'll get a sales-proven website to use (again, true.) Countless times, you've been shown fabulous MLM compensation charts that demonstrate how much money you'll make selling for them (conditionally true.) That's where most stop and pitch their close.

What they don't tell you is how to effectively attract buyers; OR if they do tell you, they don't show you.

There are reliable, proven ways to attract visitors and turn them into buyers. There are different strategies for sales than there are for free sites, membership sites and product or service branding. Strategies predict or attempt to predict outcome.

That's a recent statistic that has been in news, so how do you define failure?

I would say that site is either; not earning any money, is eating up money, or has no visitors.

So how can that be?

A business plan has been done, extensive market research has been undertaken and there's an ongoing marketing campaign...

or perhaps not? The trouble is that internet has made people wear blinkers, you would have thought that 'Dot Bomb' disasters would have made people sit up and realise that it ain't that easy. But no.

Many think that you just come up with your great product or idea, spend a couple of weeks (or months) learning web site software then designing killer website that everyone will love.

These days, there are enough people who think that leaving their full-time job and setting up their own businesses is way to a better life and exciting future, or so banks want us to believe.