First & foremost understand that "you" are key variable in that success. Per Tony (thanks buddy) list of factors could include:

-- your method of contact -- your copywriting abilities -- your phone skills -- your company -- your product -- your pay plan -- investment -- your confidence -- their confidence in you -- your ability to create relationships -- your follow-up -- and a million other things.

Bluntly....understand that quality leads are just one component. The rest....quite literally....is in your hands. DON’T FORGET THIS FACT!!

I've tried leads from most of current leads programs....for my money (literally) I've stuck with one company (I won't tell you who here because that would smack of self serving advertising.) Just seemed to have best combination of leads, system, and training for me personally. The others were too expensive, performed poorly, or both. You're and others experience/opinion may differ of course. And therein lies first personal decision you must make, which company do I choose?

Each leads company has pros & cons that will be specific to your own preferences. Kinda hard to extrapolate to "you". Has to be your own decision based on your criteria....obviously.

I do suggest....if you haven't already....to listen in on any info calls each company offers that you can (if they have them). That should be a benchmark of any decision to join a leads company....and an ingrained habit of every Networker interested in utilizing a leads program.

You know type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We build it for you"... yada yada.

But why do we see so much of it? I don't think you can just shrug it off to "they don't know any better," or "their values are lower." It's too prevalent. In fact, some so called "gurus" teach it! You know, "headlines that sell" type of info products, ezine articles, conference calls, seminars and such.

Why?

Well, I set out awhile back to do a simple little experiment testing "hype" vs "no hype". I found a few message boards that are really nothing more than a free for all, anything goes advertising stage (not hard to find, unfortunately). I posted a few ads with catchy (if I do say so myself) hype headlines and content (otherwise known as emotional drivel).

I also continued my normal "tell it like it is," "this is real truth" marketing habits in my usual locals.

What happened?

To my dismay, hype ads received lots of "hits" and a decent amount of sign-ups. The honest approach received usual steady but not "massive" performance.

The results? (Pay attention, kiddies...here's moral of story