Unfolding the Alexa Mystery!

Written by Bill Vannot

Copyright © Bill Vannot - All Rights Reserved



Is it essential for marketers to understand how Alexa ratings work? Are they important torepparttar success of your e-business? Keep reading!

Alexa's aim appears to be ranking every website onrepparttar 128238 internet, noting how much traffic each gets. The lower your Alexa ranking is,repparttar 128239 more traffic your website, supposedly gets. The ideal situation would be if Alexa would rank you a number "1". ( This could mean that your website gets more traffic than any other website inrepparttar 128240 world. )

In order to understand whyrepparttar 128241 rankings can sometimes appear confusing, you'll need to understand how Alexa getsrepparttar 128242 data it uses to create rankings. In brief, Alexa has a free toolbar that's downloaded and installed, within an Internet browser. This reports back to Alexa, with details of every website you visit. It enables Alexa to use this information to see just how many users are visiting a given website.

The problem is that not every internet user hasrepparttar 128243 Alexa toolbar installed. Estimates are used here. If you have a website that pulls in higher than average numbers of Alexa toolbar users, you'll gain a lower Alexa rating. Could it be that Alexa doesn't make allowances for their toolbar users visiting certain types of websites, more often? Yes, it can be confusing.

How Search Engines Impact Online Sales

Written by Joseph M. Holcomb

I really had to sit down and mullrepparttar facts released in a joint study by comScore Networks and DoubleClick. The ‘Understanding Online Buyer Search Actvity’ report studied 1.5 million internet users purchase decisions as related to 30 different web sites. It followed users over 12 weeks time acquiring data on how searchers made their buying decisions online.

While many advanced marketers may find this information to be old news they should be embracingrepparttar 128237 release of this data by DoubleClick and comScore. It’s significant research that can help to enhancerepparttar 128238 visibility of search marketing in general (both organic optimization and paid placement) and helps to dispel common myths involved in online search marketing. This research got very little press inrepparttar 128239 search marketing community today and I’m kind of upset by that.

This is research that helps paverepparttar 128240 way for new online advertisers to completely understandrepparttar 128241 metrics behind why search engine marketing is absolutely vital torepparttar 128242 success of their web site(s).

These companies should be applauded by search marketers for proving some ofrepparttar 128243 assumptions we have guessed at forrepparttar 128244 last few years.

Three things stand out in this research that are significant findings:

More than 50% of online buying decisions begin on a search engine. Using “generic search terms” is extremely important for search marketing. Contrary to popular belief, one click will never equal one sale.

Of course there are more stats like 75% of all searches for travel related information result in an eventual sale. In other words if you have a travel related site and you are not focusing your online advertising dollars on web search then you are just plain crazy. Still, I want to elaborate onrepparttar 128245 three notes above.

50% or more of ALL online buying decisions begin with a web search.

Search marketers have known this for a long time. The reason that this is a significant fact is because no one has ever produced a solid number to emphasizerepparttar 128246 impact that search engine usage has onrepparttar 128247 buying process. It is a powerful statement to be able to say to potential search advertisers, “50% of all your sales are going to emanate from web search”. If you are not listed onrepparttar 128248 engines 24/7 you are killing your own sales revenue and handing business directly to your competitor.

Whatrepparttar 128249 study reveals is that searchers look for information on their purchases over a period of weeks before they make their buying decision. They repeatedly return to search results looking for valid information on their purchase. If your web site is not listed constantly in a prominent position onrepparttar 128250 1st page of search results you might as well pack it in and go home. You’re getting beaten badly by every competitor ahead of you inrepparttar 128251 search results not to mention losing a major branding opportunity on every search.

In other words, if you’re doing pay per click, maintain your bid in one ofrepparttar 128252 top 3 to 5 positions onrepparttar 128253 first page of search results ALL THE TIME, if possible. Turn on your auto-charge account atrepparttar 128254 pay per click provider and set a daily budget cap. Better yet figure out what times of day generaterepparttar 128255 most sales on your web site and implement a day parting program for your ads. (Day parting is when you time your search ads only to appear during certain hours ofrepparttar 128256 day).

If it’s organic optimization techniques then shoot to be onrepparttar 128257 first page of search results. Searches for “web hosting” will count for far more brand impact and sales than “cheap web hosting in louisville kentucky". Frankly if you’re ranking well for long search queries like that one then you need to firerepparttar 128258 guy/gal working on your organic search optimization program. Although it’s great to say, YAY! We’re ranked #1 onrepparttar 128259 phrase “cow chips and moose patties” it sure as hell isn’t going to do much for your search volume and it will not contribute to your sales growth. Yes, it is important but it is also extremely useless to focus effort on optimizing for long phrases like that.

Using “generic search terms” is extremely important in search marketing.

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