Copyright 2005 Rok Hrastnik
RSS is a technology that has potential of overcoming many of internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
The simple RSS explanation from marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).
RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.
But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …
While achieving not more than marginal penetration, its usage is growing with astounding speed.
Actually, according to a report from Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So market is already out there!
>> BUT WHAT ARE RSS FEEDS?
RSS content is delivered through RSS feeds --- simple files structured in a specific way.
These files include some basic information about RSS feed (such as RSS feed title, logo, description, URL etc.) and actual content you want to deliver to your readers.
These content items are individual stories or articles (usually just descriptions of articles actually published on internet publisher’s web site), presented in a linear list.
But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.