The Most Common Small Business Web Site Traffic Killers

Written by John Jantsch

Copyright 2005 John Jantsch

A prospective client asked me to view his web site and give him some advice on how to makerepparttar site better. Unfortunately, his site was such a mess it becamerepparttar 135877 inspiration for this article.

One ofrepparttar 135878 primary reasons to have a web site is to attract and educate visitors. However, this obvious concept seems to be lost on many web designers. The way your site is designed, what’s there and what’s not there, including what's inrepparttar 135879 unseen HTML code, can have a great impact on how much traffic your site will generate.

Here’s my list ofrepparttar 135880 most common web site design sins and traffic killers. Use this list as you design your own site or show it to your web designer. If your web designer doesn’t understand these points or dismisses them as unimportant. . .move on!

One word of warning, we are going to look under that hood of that shiny web page and see some of what makes it run fromrepparttar 135881 search engine view. – This is not always forrepparttar 135882 squeamish.

No title tag or meaningless title tags. – Title tags are part ofrepparttar 135883 HTML structure of every web page. Think of them asrepparttar 135884 informal name ofrepparttar 135885 page. See for yourself. Go to . Look up there atrepparttar 135886 top of browser window and you will seerepparttar 135887 words - Small Business Marketing Ideas and Strategies – that’srepparttar 135888 title of that page. Now right click your mouse inrepparttar 135889 page and hit “view source or view page source.” When you do this, you are looking atrepparttar 135890 HTML code for this page. Now, see that [title]Small Business Marketing Ideas and Strategies[/title] Every page has got them and they are one ofrepparttar 135891 most important aspects of your web site. . .yet most people don’t even use them. NOTE: While you are looking at this source code realize that this is whatrepparttar 135892 search engines see. No matter what your page looks like it won’t be found if this code doesn’t help you get found. More on that.

Your title tags can be a great tool for getting you search engine traffic if they are combined with good page content. Notice that my title tag is not Duct Tape Marketing orrepparttar 135893 often used Welcome to My Site. My tag is Small Business Marketing Ideas and Strategies. Now, think about this for a minute. Not too many people search for Duct Tape Marketing and nobody searches for Welcome to My Site, but small business marketing, now that’s another story. Most small business owners wasterepparttar 135894 effectiveness of their title tags with something like: The name of their business or our products. Use title tags and make them part of your site content. Think about what people search for in your industry and name your pages based on that.

Flash Intro pages – Don’t get me started on this one. You know those pages that do all this really cool animated motion graphics and then present you with an entry or splash screen. I’ll admit, these are works of art and I couldn’t design one if I had to, but visit and do that “View Source” trick again and tell me if you think a search engine could tell what that page was about. Remember, search engine spiders can't see pictures or hear sounds!

What is RSS - For Marketers

Written by Rok Hrastnik

Copyright 2005 Rok Hrastnik

RSS is a technology that hasrepparttar potential of overcoming many ofrepparttar 135876 internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.

The simple RSS explanation fromrepparttar 135877 marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, withoutrepparttar 135878 fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).

RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.

But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …

While achieving not more than marginal penetration, its usage is growing with astounding speed.

Actually, according to a report fromrepparttar 135879 Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. Sorepparttar 135880 market is already out there!


RSS content is delivered through RSS feeds --- simple files structured in a specific way.

These files include some basic information aboutrepparttar 135881 RSS feed (such as RSS feed title, logo, description, URL etc.) andrepparttar 135882 actual content you want to deliver to your readers.

These content items are individual stories or articles (usually just descriptions of articles actually published onrepparttar 135883 internet publisher’s web site), presented in a linear list.

But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.

Cont'd on page 2 ==> © 2005
Terms of Use