Run or hustle? Eat or devour? Move or scurry? You can boost power of your copy by boosting quality of verbs you use. Verbs show action, and way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.

Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore."

Look at these examples to see what I mean:

Before

Down Comforters Let You Get Warm

When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead!

After

Down Comforters Let You Snuggle

When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead!

See difference? The latter paints a more vivid picture of comforter than former.

Review this one…

Before

Whether you're doing aerobics, Pilates, or any other workout, Ziox sneakers will give you support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you on path to meeting your fitness goals.

After

But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you needed your diapers changed. As an adult, you can try using same method to get noticed. Sure, you will get noticed - but in a negative way!

On Internet, every website that is selling something has need to be attention-grabbing; to make visitors read about their offer rather than just clicking away. Some are then tempted to use infant method of getting attention: screaming and yelling. Popup-windows that pop up in your face and obscure page text you're just trying to read, is one example. Flash-generated intro's that stop you in your tracks and say "Heeey, wait - before you read about our products I've got this f-a-n-t-a-s-t-i-c visual effect to show you...!" is another example of attention-grabbing contraptions that actually defeat their own purpose. They yell and scream at you, and draw your attention to fact that you'd better spend your precious time somewhere else.

One of my websites is called "The Hosting Finder". It provides some reviews of carefully selected web hosting companies; site also offers articles and RSS-feeds on web development and related topics. In other words, I am not selling anything on this website, and so I do not feel it would be appropriate to use a hard-selling jargon in my introductory headline. Right now, it reads:

"Finding a Web Hosting Provider That Will Take Good Care of Your Precious Web Pages ... Can Be Confusing"

(I then explain how I researched web to find good hosting services based on un-biased customer ratings rather than hype.)