Marketing: Publicity! Exclusive, Powerful and It's Free!

Publicity! Exclusive, Powerful and It's Free!

Written by Livvie Matthews

Publicity! Exclusive, Powerful and It's Free! Copyright 2002 Livvie Matthews Publicity is more valuable than paid advertising. Here is an opportunity to share your knowledge, experience and your expertise and in return you receive free publicity! The Internet has produced a generation of people with an insatiable appetite for information. Information on every conceivable subject. As a result, no subject has been left unaddressed. This drive for information has web masters and ezine editors looking for quality information to post on their web sites and in their ezines opening repparttar

door for you to share your expertise and in repparttar 121160

process gain recognition. In comparing publicity to advertising, repparttar 121161

biggest benefit of publicity is repparttar 121162

credibility you receive. Credibility that you couldn't possibly buy with paid advertising and as an added benefit you receive that credibility....instantly! Two excellent forms of publicity are writing press releases and writing articles. Both generate exposure, both are free and best of all both add credibility! Let repparttar 121163

web masters, ezine editors and viewers know you are out there. The way you do that is to repeatedly send out press releases and articles you have written. Sending just one press release or one article doesn't do any good, plus repparttar 121164

more you practice writing, repparttar 121165

better you get. Writing press releases and articles is like developing any other skill, repparttar 121166

only way you can develop it is to practice! Don't be concerned whether it is a literary masterpiece or not, just get it out! Then get out another and another and another. Keep practicing. In no time you'll be a pro and can just crank out those little masterpieces. You have to send out a steady stream of press releases and articles, reminding them of what you know and who

Emerging Marketing Trends

Written by Shahnaz Rauf

Emerging Marketing Trends

Net Marketers Beware! Change is in repparttar air. As you all know, on repparttar 121159 net change is repparttar 121160 golden rule. The all supreme law that spells success of all shapes and sizes. If you are able to harness it, you can ride high on repparttar 121161 waves of change and grab your niche fortune.

Right now strong undercurrents of change can be detected. Certain emerging trends are leading in this face of change. These shake at repparttar 121162 very foundations of net marketing as it is. The dominant ones are analyzed here:

* Due to problems with sp*am filters, most ezine publishers start publishing online. Solo ads and ezine advertising experience a sharp drop in response.

* This re- triggers an interest in ‘word of mouth’ and viral methods... with a dominant emphasis on viral ebooks and ‘tell your friend’ options. Some savvy net-marketers are already grabbing at this opportunity at being repparttar 121163 first to install `tell your friend` scripts in auto-responders etc. Viral e-books become repparttar 121164 knights in shining armour looking for new crusades.

* Writing Articles still remains a powerful marketing concept to some extent, however repparttar 121165 sp*am filters do create a negative impact here as well. Writers have to adapt their writings or loose out in repparttar 121166 fight for repparttar 121167 survival of repparttar 121168 fittest.

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