Protecting Your Online Store from the Internet Burglars, Part 3

Written by Lynne Schlumpf

Thanks for joining me for Part 3 of this article. Now let's look at some lessons we learned from our scenario of two Internet store owners.

Lessons to be learned:

That's what is great about this booklet. You don't have to lose to learn these lessons. If you read carefully and applyrepparttar principles I am going to teach you, your online business will be a fortress against credit card theft. Thieves prey on new online stores or lazy merchants.

I hate to be a skeptic, but TRUST will put you out of business onrepparttar 109060 Internet. Apathy will put you out, too.

Here are my steps to protecting yourself:

1. Do not use an automatic verification service for online shopping carts. There are many providers out there who say they will take care of your processing for you. All you do is send your customers torepparttar 109061 verification/credit card purchase page thatrepparttar 109062 provider gives. The money is then automatically deposited in your account. We created our own shopping cart. When we get an order, we're sent an email with a link to click on that takes us to a webpage printout ofrepparttar 109063 order. We then take that information, userepparttar 109064 software our merchant provider gave us and input it there for verification by modem. Your credit card verification should be either by software or by telephone verification. This gives you control of what transactions you allow to go through.

2. Take a good look atrepparttar 109065 order. Does it look strange to you? Isrepparttar 109066 amount a large amount? For example, is someone ordering 200 computer monitors from you? There's probably a 99% chance it's stolen. Isrepparttar 109067 email address they provided from a free email service? Look atrepparttar 109068 ship to and bill to addresses. Are they different? Is someone having something shipped overseas, butrepparttar 109069 credit card billing information is inrepparttar 109070 United States?

3. Call EVERYONE who orders from you. We get 4.9 cents a minute on our long distance, so for 25 cents to callrepparttar 109071 customer andrepparttar 109072 toll free number torepparttar 109073 bank that issuedrepparttar 109074 credit card, we verify EVERY order.

4. When callingrepparttar 109075 customer, explain to them that you have seen a lot of credit card theft on your online store. Make it clear that you want to protect them. Ask them these 2 questions. They will tell you whether or not that person has that credit card in their hand:

A. Please provide me withrepparttar 109076 tollfree number fromrepparttar 109077 back of your card. B. Please provide me withrepparttar 109078 bank's name

This conversation withrepparttar 109079 customer also gives yourepparttar 109080 opportunity to check them out and give themrepparttar 109081 comfort of knowing a human being took their order. (You would not believe how many of our online store customers have said they felt better that they got to talk to a real person!)

How To Turn More Web Site Visitors Into Customers Who BUY

Written by Lisa Lake

These days I receive a lot of email from web site owners who say "I get plenty of visitors to my site, but hardly anybody buys."

Sometimes it is downright embarrassing. These folks are getting WAY more traffic to their site than I get to mine. I'm tempted to write back and say hey, I'll fix your conversion problem if you will show me how to get all that traffic.

Low conversion rates (the number of visitors who become paying customers) are a common situation caused by a few simple problems. Fixrepparttar problems and you can expect your conversion rate to jump. There aren't many instant fixes in life, but better conversion can immediately help payrepparttar 109059 bills and put more money in your pocket.

1. Start off by putting your most popular products or services onrepparttar 109060 front page. Don't make people hunt and peck through your site to findrepparttar 109061 good stuff. Let them know right fromrepparttar 109062 start you've got something that will make them drool.

Take a look at Meredith Pond's She promises you good, low-cost business writing, then clobbers you with a ridiculously big promotion package you can buy for pennies onrepparttar 109063 dollar.

Even if you don't go to Meredith's site to buy marketing packages, she gets your attention. You immediately understand she knows your situation and has good offers for you. That's enough to keep most people looking through her site.

2. Can you put up a delicious photo of your product? How about a picture of you or your staff providing a service? We humans are very visual beings (that's why we see color and dogs don't.)

Giverepparttar 109064 average shopper nice photos of what she is looking for and you can expect a sale. I always come away hungry when I seerepparttar 109065 pictures of chocolate at Nancy Davis'

3. Nancy's site brings us to conversion strategy number three...put YOUR photo on your site. Most people don't buy because they don't quite feel comfortable, they don't quite trust you yet. It's a natural reaction torepparttar 109066 Web filled with so many sites and no way to sit down and talk withrepparttar 109067 owners.

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