Web promotion is an on going process. There are many methods of promoting websites, but, first and foremost step that you have to take to generate traffic for your website is to submit your site to major search engines and directories. For most of sites search engines are primary source of first time visitors.

How important are search engines? Data show that more than 80% of Internet users find sites they’re looking for through search engines. Over 57% of Internet users search Internet everyday. Up to 450 Million searches take place in a day and most interestingly, 55% of all Internet purchases originate at a search engine.

Before you start submitting your website to search engines, you have to understand that you want your prospective audience to find you when they search for a site similar to you using specific keywords. Now, you know that when a person runs a query on a search engine for a website, usually he looks no further then first three pages of relevant results. You have to figure out a way how to get within those three pages. Better even if you can get yourself within top ten search results. Considering that a query usually delivers millions of pages — this is not an easy task!

As search engines want to deliver most relevant pages at top, they use highly sophisticated and complex algorithms to rank websites. But main aspects, that they consider in order to optimize your ranking position, are your targeted keywords, relevancy of site contents and value of links that are pointing to your site.

Keywords

Target wrong keywords and either you don’t get any visitor or you get visitors that you really don’t need. How can you figure out which are right keywords for you?

If you are confused about words that you should target to get best result, start your search from one of your successful competitors’ website. Check source codes of Index page of website. It should not be difficult for you to figure out what are keywords that they are targeting. Since a broad keyword like computer, textile etc. generates millions of search results, you have to try to find words as specific and as segmented as possible.

E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. A participant of an E-marketplace can be a buyer, a seller or both. Unlike an E-distribution portal which is oriented to assist suppliers selling their products or an E-procurement system which is focused on buyers solely, an E-marketplace is a platform which caters buyers and sellers equally. As a participant of an E-marketplace you are able to explore buying and selling opportunities, make sales offers and buy products and services, add products and services to aggregated e-catalog and use numerous other value added features. E-marketplaces are tremendously beneficial to all businesses that decide to participate in them. However, potential benefits that a company can accrue from an E-marketplace are directly proportional to factor — how heavily company uses offered features of that E-marketplace. Naturally, a company that makes e-marketplace as its primary sales channel and integrates its sales resources to supply chain solutions of E-marketplace avail more in sales and administrative overhead cost savings, reduced paper work, better customer service, reduced product distribution costs and online sales growth than a seasonal user of e-marketplace.

A committed participant of an E-marketplace can benefit from and improve two primary factors of company productivity: Revenue Growth and Cost Savings. Revenue Growth Expand Customer Base A seller, once registered with an E-marketplace, gets immediate access to a large community of prospective buyers of his products or services.

Revenue Increase from Existing Clients Existing clients get faster and easier access to product information, quicker response to their requests, get better customer support and buy products online.