Maximizing a public relations presence onlineWritten by Pete Prestipino
The Web traffic is steadily coming in, a few sales are being made and now it's making you hungry for more. If you're ready to grow your business exponentially and cash in on your previous online PR efforts, maximize your public relations presence online through affiliate or associate programs. Many people would argue that PR has nothing to do with affiliate or associate programs; they could not be more wrong.What is an affiliate or associate program? Affiliate (or associate) programs enable online businesses to expand their sales force to global proportions. When an online business starts an affiliate program, they agree to pay affiliates or associates a percentage of a sale. Since there are millions of websites online that are looking to make money from their website through affiliations with other companies, your online business can capitalize on their desire to promote products and services. What is online PR benefit of starting an affiliate or associate program? There are at least two reason why starting an affiliate program can benefit your online PR efforts. The first is that affiliate will place your image with an embedded link to your site on their web pages. The benefit of this is two-fold: first being increase in number of quality links pointing to your site and second being increase in branding your company will receive when your affiliate places your logo or other related content (keyword-heavy material) on their site.
| | Measuring & Evaluating a public relations presence onlineWritten by Pete Prestipino
You've done everything right. You helped increased sales, people recognize your business name and you are considered an expert on what you are selling by millions of people around globe. Then, your boss asks you to prove worth of your online PR efforts to company. Measuring and evaluating a public relations presence online takes planning. It is important to understand before you being your online PR efforts what you should be measuring. Listed below are a few tips about measuring and evaluating your online public relations presence. What effect of your online PR efforts should you be measuring? There are really only a handful of effects that you could measure resulting from online PR efforts that will matter when you are trying to prove worth of time you spend - three of most important are media penetration, traffic or links and believe it or not - sales and revenue. With offline public relations efforts, measuring response on occasion nears impossibility. With online PR efforts, thanks to technology, online PR managers have tools at their command that help measure efforts effectively. Measuring ONLINE PR Penetration: Many PR managers want to employ clipping services to measure effect that articles or press releases have on their prospective audiences. While having a list of media outlets that have published your news or features is helpful in identifying who to keep targeting, in offline world it is difficult to measure what effect those mentions have on bottom line. When measuring online PR penetration, it becomes much simpler in that savvy online PR managers are able to tell exactly where visitors are coming from. If you know when you submit articles or press releases to media or when you start your online PR campaign, all you need to measure online PR is access to your server logs. If you do not, ask your company's webmaster to send you a list of "HTTP REFERRERS" that your site has received over a specified period of time. By looking at HTTP referrer list, you will see not only who has sent you traffic, but how much traffic was sent.
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