You see, there is a difference between subscribers and an audience. Just as there is a difference between an unsubscribe and a non-interested subscriber. It is very important to keep attention of your subscribers or visitors. If you lose their attention, you may lose it for good. Go back and read that sentence again. If you lose attention of your subscribers, you may not get it back.

You may have 10,000 subscribers or 40,000 visitors, but are they really seeing and reading what you have to offer? What good is it if they delete your ezine without reading it and surf right on through your web site without "seeing" it?

The fact that you are reading this article indicates that ezine publisher / editor or webmaster is doing a good job of keeping you interested (or you are bored and have nothing better to do). Now how does he/she do that? Well, stop and analyze ezines or newsletters you are subscribed to. What about bookmarks for your favorite web sites? Do you read all of them or visit all of web sites all of time? Why or why not?

Let's examine some ideas here:

1. Original Content Does your ezine or web site provide original content or is it regurgitated content from a compilation of other web sites? If this is your intent, present your ezine or web site as a list of resources. Don't try to be what you are not.

2. Relevant Content Is your web site focused on marketing? Well, then don't fill it with deep sea diving articles. You will confuse your readers.

>>>Submit Page to Search Engines The most important search engines that robotically "spider" or index your site are: AltaVista, Excite, HotBot, Lycos, Infoseek, WebCrawler, and Northern Light.

>>>Submit to Yahoo Yahoo is most important listing of all -- though it is technically a directory, rather than a search engine. But be very careful, and follow their instructions.

>>>Submit Page to Other Directories These do not help much, except to increase perceived "popularity" of your site by major search engines.

>>>Include URL on Stationery, Cards, and Literature Make sure cards, stationary, brochures, and literature contain your company's URL.

>>>Promote using traditional media Do not discontinue print advertising you have found effective, but be sure to include your URL in ads you purchase. Catch readers' attention with ad, and then refer them to a Web page where they can obtain more information or perhaps place an order. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc.

>>>Develop a Free Service This can be very rewarding in increased traffic to your site. Make sure that your free service is closely related to what you are selling so visitors you attract will be good prospects for your business.

>>>Request Reciprocal Links Find complementary web sites and request a reciprocal link to your. Build a separate page where you put links to other sites so that you do not send people out back door as fast as you bring them in front door.