"Keep Your Audience"

Written by Deborah Anderson

It is one thing to get subscribers to your ezine or to get traffic to your web site, but it is quite another thing to keep your subscribers and visitors as your AUDIENCE.

You see, there is a difference between subscribers and an audience. Just as there is a difference between an unsubscribe and a non-interested subscriber. It is very important to keeprepparttar attention of your subscribers or visitors. If you lose their attention, you may lose it for good. Go back and read that sentence again. If you loserepparttar 125268 attention of your subscribers, you may not get it back.

You may have 10,000 subscribers or 40,000 visitors, but are they really seeing and reading what you have to offer? What good is it if they delete your ezine without reading it and surf right on through your web site without "seeing" it?

The fact that you are reading this article indicates thatrepparttar 125269 ezine publisher / editor or webmaster is doing a good job of keeping you interested (or you are bored and have nothing better to do). Now how does he/she do that? Well, stop and analyzerepparttar 125270 ezines or newsletters you are subscribed to. What aboutrepparttar 125271 bookmarks for your favorite web sites? Do you read all of them or visit all ofrepparttar 125272 web sites all ofrepparttar 125273 time? Why or why not?

Let's examine some ideas here:

1. Original Content Does your ezine or web site provide original content or is it regurgitated content from a compilation of other web sites? If this is your intent, present your ezine or web site as a list of resources. Don't try to be what you are not.

2. Relevant Content Is your web site focused on marketing? Well, then don't fill it with deep sea diving articles. You will confuse your readers.

3. Keep it consistent Oh, you don't feel like writing this week? You say you are just going to "throw together" your ezine to get it done with and publish a fantastic one next week? Go ahead, but you runrepparttar 125274 risk of losing your audience. One bad issue may cost yourepparttar 125275 attention of your subscribers, though they may take six months more to actually unsubscribe. . 4. Keep It Simple & Quick Don't try to re-writerepparttar 125276 encyclopedias in one issue. You will tire yourself out and not have anything left for your next issues. You will also tire your readers out and they may not takerepparttar 125277 desired time to finish reading. If you do provide a lot of information, break it into "bite-size" morsels.


Written by Stephanie D. Buelt

What can you do to stimulate traffic to your web site? You can find thousands of articles on web site promotion onrepparttar internet, but I have summarized a list of items to consider:

>>>Submit Page to Search Engines The most important search engines that robotically "spider" or index your site are: AltaVista, Excite, HotBot, Lycos, Infoseek, WebCrawler, and Northern Light.

>>>Submit to Yahoo Yahoo isrepparttar 125267 most important listing of all -- though it is technically a directory, rather than a search engine. But be very careful, and follow their instructions.

>>>Submit Page to Other Directories These do not help much, except to increaserepparttar 125268 perceived "popularity" of your site by major search engines.

>>>Include URL on Stationery, Cards, and Literature Make sure cards, stationary, brochures, and literature contain your company's URL.

>>>Promote using traditional media Do not discontinue print advertising you have found effective, but be sure to include your URL inrepparttar 125269 ads you purchase. Catch readers' attention withrepparttar 125270 ad, and then refer them to a Web page where they can obtain more information or perhaps place an order. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc.

>>>Develop a Free Service This can be very rewarding in increased traffic to your site. Make sure that your free service is closely related to what you are selling sorepparttar 125271 visitors you attract will be good prospects for your business.

>>>Request Reciprocal Links Find complementary web sites and request a reciprocal link to your. Build a separate page where you put links to other sites so that you do not send people outrepparttar 125272 back door as fast as you bring them inrepparttar 125273 front door.

>>>Request Links from Business Link Sites Especially if you offer a free service, you can request links from many ofrepparttar 125274 small business linking pages onrepparttar 125275 Web. E-mailrepparttar 125276 site owner or webmaster with your site name, URL, and a brief 200-word description of what you offer there.

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