KEYWORD POWER! Stop Fumbling Around In the Dark! Get Qualified Traffic Now!

Written by Jeff Smith


KEYWORD POWER! Stop Fumbling Around Inrepparttar Dark! Get Qualified Traffic Now!

If you had to take a stress test right now - while someone asks you how effective you are at selling a product online?

Would you show moderate frustration?

Register an "above average" score onrepparttar 127999 liklihood you will stranglerepparttar 128000 next person who mentions getting rich online?

Or are you ready to pullrepparttar 128001 plug onrepparttar 128002 who freaking thing, and start your own meat carving business?

You want to sell a product online, and everyone wants to tell you HOW to sell a product online....BUT....

What they DON'T tell you is that it all depends on 2 simple factors -- knowing what people want to buy AND what they search for when they are looking.

Listen: it's taken me over 1-year to learnrepparttar 128003 TRUE meaning of this one single word.

Everyone say KEYWORD.

Say it again -- KEYWORD.

Ok - with that out of our systems, let's look atrepparttar 128004 way that keywords can make your life simpler, massively increase your ability to sell products online AND...provide a formula you can repeat again and again -- until you're tired of making money.

KEYWORD Tip #1: Your Product Idea

Keywords tell you what people search for onrepparttar 128005 internet. Lots of searches for information means you can provide answers to urgent

Study keyword combinations, discover demand and supply ratios -- made faster with a tool like Adword Analyzer -- http://www.infoproductcreator.com/part/adwanalyze and you will have a window into product demand online.

KEYWORD Tip #2: Product Names and Titles That Sell

You know what people are looking for with keywords.

Figure out WHY they are usingrepparttar 128006 keywords and you haverepparttar 128007 perfect high-demand title that will sell you a ton of products.

KEYWORD Tip #3 Sales Pages That Sell Products Online

Your sales page is only converting 1 in 1,000 visitors into buyers?

Usually two main reasons - your copy sucks, or you are attractingrepparttar 128008 wrong people to your website.

Guess what?

Either way - KEYWORDS come torepparttar 128009 rescue.

Optimize your site for keywords that make sense for your product or service. Don't go general here, get really specific -- you want less traffic but more sales, not a TON of traffic and virtually no sales.

How to improve your search engine position

Written by Polly Nelson


When promoting your website,repparttar importance of submission to major search engines cannot be overstated. "46% of web-users use search engines to first find a website."1 They won't find yours unless it features in these engines. Getting a good ranking, however, is not as easy as it seems. To better your chances, you need to make sure that you dorepparttar 127998 following things before submitting your site.

Start by writing a descriptive title for each page of your site. This should accurately describerepparttar 127999 services offered onrepparttar 128000 page in around 5-8 words, avoiding words such as 'the' and 'and'. When your website comes up onrepparttar 128001 search engines, this title will berepparttar 128002 thing that first grabsrepparttar 128003 attention ofrepparttar 128004 user. Next, you need to write your 'meta-tags'. Featured on every page of your site (although hidden torepparttar 128005 user), these are simply either 'keyword tags' (10-12 important keywords / phrases that describe your services) or 'description tags' (just a short description of what's onrepparttar 128006 page - designed to attract users fromrepparttar 128007 search engines). If you are trying to build your own meta-tags and are unsure of how to do it, here's a free service to help you: www.bcentral.com/products/metatags.asp

When deciding on your keywords, imagine your audience and how they would search for your services. Your keywords need to berepparttar 128008 search terms that they will type intorepparttar 128009 engines. Will they search using industry-standard terms, or will you need to put some layman terms in too? You should also think about spelling mistakes. Is it likely that customers will search for you using mis-spellings or typos? If so, you should consider including these in your meta-tags. You can also have a look into which search terms are currently most in-use: try www.wordtracker.com for this. Also consider having a look at your competition - type your keywords / phrases into google with "inverted commas around them". The results that come up are your direct competition for these search terms, so if there are too many, you should think of alternative terms.

When you have finalised your keywords/phrases, write a 'description' meta-tag for each page of 200-250 characters. This doesn't need to include any words from your title, but should be based around your keywords.

Next, you need to optimise each page of your site by using your keywords throughoutrepparttar 128010 content and in alternative text forrepparttar 128011 images. If your keywords do not accurately reflectrepparttar 128012 content on your pages you are unlikely to get a good listing. You should however bear in mind that unnecessary repetition of keywords in your content will also damage your ranking. For optimum results, mixrepparttar 128013 words and phrases up in different combinations rather than usingrepparttar 128014 same one over and again.

Although you can expect it to take up to (and sometimes exceeding) six weeks to get listed in a search engine, you should make sure that your site is 'search engine friendly' before submitting it. Ensure you have donerepparttar 128015 following: Readrepparttar 128016 rules/listing requirements of each search engine and make sure your site complies; Bear in mind that frames and flash-based pages on your site make it hard forrepparttar 128017 search engines to index your pages; Ensure your meta-tags are complete and your content accurately reflects them; Make sure all your pages link to each other (especially if you have a 'cover page' that redirects torepparttar 128018 rest of your site) sorepparttar 128019 engines can find allrepparttar 128020 pages; Never have a link that points back torepparttar 128021 current page, (i.e. if your logo is a link to your home page you must make sure that it is not a link onrepparttar 128022 home page); and finally - Make sure that you do not over-submit your site on each search engine. Most have some sort of 'spam trigger', which this will set off and you will not be listed. Submitting your home page once to each engine should be all that is necessary. Apart from meta-tags, there are a number of things you can do to improve your ranking onrepparttar 128023 search engines. If you are willing to have links to other sites on your website, Link Exchanges can be a great way to promote your site and improve its position onrepparttar 128024 search engines. If you have a large number of incoming links to your site from other sites, search engines are likely to rank you much higher uprepparttar 128025 list. Links from high traffic sites will be ofrepparttar 128026 most use, so ask for a link from any associations you are a member of. You can also request reciprocal links from complementary sites (consider an 'on topic' link, i.e. "website design and custom software development" - including important keywords), and develop an out ofrepparttar 128027 way page to put links to their sites on.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use