If you Sell a Product, Use Online Marketing, Part 2

Written by Judy Cullins


If you Sell a Product, Use Online Marketing, Part 2 Judy Cullins ©2003 All Rights Reserved.

When you offer your products via an email campaign to get people to visit your Web site, or sell direct through email, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known asrepparttar leader in your field.

1. Offer improved customer service and support.

All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.

For coaching services, I send out a note periodically that includes allrepparttar 124938 extras I offer.My clients give merepparttar 124939 testimonials that remind me of those extras, making it easy to relate.

2. Reduce support costs.

Your Online home office costs a fraction of what a brick and mortar store front would.Think ofrepparttar 124940 rent,repparttar 124941 gas you save! Online services cost just a little:Web hosting, Web maintenance, and an email server are a few. Since Online marketing is far easier, you'll need only a part time computer or virtual assistant. Reduced costs = less business expenses. And, you will spend less time and money to reap bigger profits because your target market is all Online business people.

3. Reduce your time inrepparttar 124942 office.

It's far easier and faster to use email than phones or faxes. You don't have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, it's all in writing. My promotion time is now only 6-9 hours a week after one year of foundation set up.

4. Reducerepparttar 124943 cost of doing business.

In your home-based virtual office, you will have much less overhead. When you self-publish eBooks or other information products you won't have to spend time or money on postage, packaging, or mailing. You don't spend money on printing yielding much more profit as well as reduced expenses.

If you Sell a Product, Use Online Marketing, Part 1

Written by Judy Cullins


If you Sell a Product, Use Online Marketing, Part 1 Judy Cullins ©2003 All Rights Reserved.

When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known asrepparttar leader in your field.

1. Get a Low-Cost Web Site

If you don't have a Web site yet, put it atrepparttar 124937 top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages. Most Web people would charge about $600 for this service. (Be sure to write your home page and sales pages first before you contact a Web master)

2. Enhance your Online and Brand Presence

To discover your own "brand" brainstorm with friends and associates. Answer these questions:

-Why is my product or servicerepparttar 124938 right choice? -Why am Irepparttar 124939 preferred expert over my competition? -What is unique about my product or service?

Think what you can offer that's different and better than your competiton.If you said, "I'mrepparttar 124940 one who can help you make your book dream a reality--faster, cheaper, and easier." that would set you off from your competitors.

To these top benefits, add features.

-Design each part of your book to sell more copies before you write a single chapter withrepparttar 124941 essential "Seven Hot-Selling Points."

-Write each chapter fast, more focused, clear, compelling, and with less edits withrepparttar 124942 "Fast-Forward Technique."

3. Enhance product awareness.

When your targeted visitors come to you site to see your free articles and tips, they will become aware ofrepparttar 124943 products you offer, because atrepparttar 124944 end of each article will be a link straight to your products sales message and order page.

They may not buyrepparttar 124945 first time,repparttar 124946 second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.

4. Boost your leads fast.

Email promotion is by farrepparttar 124947 easiest and most successful of all promotion. When you entice your different email groups with a testimonial or a free bonus report, they will gladly leave their email address. Then, you will be able to continue to stay in touch with them, month after month, year after year. Allow them to download by autoresponder a free article related to your product.

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