If you Sell a Product, Use Online Marketing, Part 1 Judy Cullins ©2003 All Rights Reserved.When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as leader in your field.
1. Get a Low-Cost Web Site
If you don't have a Web site yet, put it at top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages. Most Web people would charge about $600 for this service. (Be sure to write your home page and sales pages first before you contact a Web master)
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and associates. Answer these questions:
-Why is my product or service right choice? -Why am I preferred expert over my competition? -What is unique about my product or service?
Think what you can offer that's different and better than your competiton.If you said, "I'm one who can help you make your book dream a reality--faster, cheaper, and easier." that would set you off from your competitors.
To these top benefits, add features.
-Design each part of your book to sell more copies before you write a single chapter with essential "Seven Hot-Selling Points."
-Write each chapter fast, more focused, clear, compelling, and with less edits with "Fast-Forward Technique."
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and tips, they will become aware of products you offer, because at end of each article will be a link straight to your products sales message and order page.
They may not buy first time, second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
Email promotion is by far easiest and most successful of all promotion. When you entice your different email groups with a testimonial or a free bonus report, they will gladly leave their email address. Then, you will be able to continue to stay in touch with them, month after month, year after year. Allow them to download by autoresponder a free article related to your product.