Finding weakness in the competitor strength.

Written by Arvind kumar

“The most perfectly designed package in use.” Above statement was made by Raymond Loewy onrepparttar six and half -ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt thatrepparttar 150837 coke bottle was there greatest strength. They used that in every add and even trade marked it.

But every strength has a inherent weakness Guerrilla marketer know that.

It was mix of Economic situation and shrewd use of Guerilla tactics in early thirties, which helprepparttar 150838 minnows of cola war raise their head aboverepparttar 150839 water line. Inrepparttar 150840 great depression, cash was scantly available.

Pepsi cola’s key marketing approach wasrepparttar 150841 12- ounce bottle that would sell for same nicked that would buy only six and half ounce of coca-cola. It was a brilliant strategy executed in a spectacular way it hitrepparttar 150842 mark, especially withrepparttar 150843 young cola, kids went for quantity rather than quality. Pepsi use this old saying and hitrepparttar 150844 bull’s eye. It was a perfect guerrilla attack. With limited budget coca-cola spent around $15 million in that year while Pepsi went with 12 ounce bottle with a $600,000 ad budget.

Now coke was in fix. They can’t go for each bottle capacity increase without scraping a billion dollar and their greatest strengthrepparttar 150845 six and half ounce bottle.

Guerrilla knows how to exploitrepparttar 150846 situation. Even a over whelming competitor strength. Pepsi know it would be difficult for coke to turn back and attack is a swift action and they will have a big time gap betweenrepparttar 150847 reaction, a year or two.

Buying Jewelry For Your Business Part 4 Buying Platinum Jewelry

Written by Sam Serio

Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry asrepparttar choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in muchrepparttar 150762 same way that it reinvents music and fashion. Styles change butrepparttar 150763 basic facts remainrepparttar 150764 same. If you are a seasoned professional, please considerrepparttar 150765 following a refresher course. Torepparttar 150766 new comer, use this information as a foundation for your ongoing jewelry education.

The Facts About Platinum Jewelry Platinum is a precious metal that costs more than gold. It usually is mixed with other similar metals, known asrepparttar 150767 platinum group metals: iridium, palladium, ruthenium, rhodium and osmium.

Different markings are used on platinum jewelry as compared with gold jewelry, based onrepparttar 150768 amount of pure platinum inrepparttar 150769 piece. The quality markings for platinum are based on parts per thousand. For example,repparttar 150770 marking 900 Platinum means that 900 out of 1000 are pure platinum, or in other words,repparttar 150771 item is 90% platinum and 10% other metals. The abbreviations for platinum - Plat. or Pt. - also can be used in marking jewelry.

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