E-marketplaces from Seller's Perspective

Written by Nowshade Kabir


What is an E-marketplace anyway?

E-marketplace is a business to business web based venue, where buyers and sellers meet online, generate business leads and conduct business transactions. The e-marketplace features are tailored in a manner so that a large numbers of buyers and suppliers can be serviced as a community. A participant of an E-marketplace can be a buyer, a seller or both. Unlike an E-distribution portal which is oriented to assist suppliers selling their products or an E-procurement system which is focused on buyers solely, an E-marketplace is a platform which caters buyers and sellers equally. As a participant of an E-marketplace you are able to explore buying and selling opportunities, make sales offers and buy products and services, add products and services to aggregated e-catalog and use numerous other value added features. E-marketplaces are tremendously beneficial to all businesses that decide to participate in them. However,repparttar potential benefits that a company can accrue from an E-marketplace are directly proportional torepparttar 108900 factor — how heavilyrepparttar 108901 company usesrepparttar 108902 offered features of that E-marketplace. Naturally, a company that makes e-marketplace as its primary sales channel and integrates its sales resources to supply chain solutions ofrepparttar 108903 E-marketplace avail more in sales and administrative overhead cost savings, reduced paper work, better customer service, reduced product distribution costs and online sales growth than a seasonal user ofrepparttar 108904 e-marketplace.

A committed participant of an E-marketplace can benefit from and improve two primary factors of company productivity: Revenue Growth and Cost Savings. Revenue Growth Expand Customer Base A seller, once registered with an E-marketplace, gets immediate access to a large community of prospective buyers of his products or services.

Revenue Increase from Existing Clients Existing clients get faster and easier access to product information, quicker response to their requests, get better customer support and buy products online.

Revenue Increase from Value Added Services Once an E-marketplace is set as primary sales channel, freed resources can be used to create more value added services for clients. Some ofrepparttar 108905 services thatrepparttar 108906 E-marketplace offers also can be utilized to generate more value. Cost Savings Order Processing Cost The supply chain solutions of E-marketplace allow sellers to reduce order processing cost significantly. Studies show that cost of processing a purchase order can be reduced from US$ 70 down to US$ 6 only.

Build A Business, Not Just A Practice

Written by Peggy Champlin


So, you're an independent professional and you either have or are working toward a successful practice. What would you say if I told you that you could build a business, not just a practice? That you could develop multiple streams of income - some of them passive?

Well, you can!

I've created a 5-step system that will teach you how to go from square one allrepparttar way to more profits and more spare time.

Step 1: Design Your Business

Step one isrepparttar 108899 most important part ofrepparttar 108900 system - andrepparttar 108901 one where many people get stuck. Or worse yet, skip over. You need to take some time to design your business.

You need to get very clear about what it is that you have to offer that others value and understand your target market. Many of my clients and prospective clients think they know this until we hone it even sharper. Take some time with this so you're very, very clear. Everything else will be much harder, if not impossible, if you're not crystal clear on what value you offer and to whom.

You need to select initial products and services to create and put together packages and pricing. A little research will help you pick affiliate programs and partners to fill out your portfolio.

By laying out your business plan in detail and with great clarity, you will have taken a huge leap forward and have a wonderful advantage in creating a successful business.

Step 2: Develop Your Website

Your next step is to create a website for your business. It will be all about your business theme that you clarified in step one. You will lay outrepparttar 108902 navigation of pages, fashion a signature look and feel for your site, and writerepparttar 108903 text, or copy, that will attractrepparttar 108904 target market you identified in step one. Of course, you will have your products and services available for sale on your site!

Whether you build your site yourself or hire someone to do it for you, make sure that you focus on allrepparttar 108905 following areas:

- The overall look and feel ofrepparttar 108906 site. Make sure it reflects your business. - Ease of navigation. You want your visitors to be able to find what they're looking for. Also, you want to lead them through your site. Tell them what page to look at next! - Marketing orientation. Remember that your visitors first arrive wanting to know what's in it for them to even read more than you home page! Make sure you're laying outrepparttar 108907 benefits of working with you or buying your product on every page. Too many site start talking aboutrepparttar 108908 business itself orrepparttar 108909 process it provides and not enough aboutrepparttar 108910 benefits torepparttar 108911 customer. - Maintainability. Make sure yoursite is designed so that changes are as easy as possible and so that you can make simple changes yourself.

Step 3: Publish Your Ezine

Now that you have things to sell and a place for people to buy, you need to draw people to your site after building a relationship with them so they understand and trustrepparttar 108912 value you offer. So step three is to start publishing your own ezine, or email newsletter. By giving your subscribers valuable content in each issue, they will get to know you and what your business can do for them.

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