So, you're an independent professional and you either have or are working toward a successful practice. What would you say if I told you that you could build a business, not just a practice? That you could develop multiple streams of income - some of them passive?Well, you can!
I've created a 5-step system that will teach you how to go from square one all
way to more profits and more spare time.
Step 1: Design Your Business
Step one is
most important part of
system - and
one where many people get stuck. Or worse yet, skip over. You need to take some time to design your business.
You need to get very clear about what it is that you have to offer that others value and understand your target market. Many of my clients and prospective clients think they know this until we hone it even sharper. Take some time with this so you're very, very clear. Everything else will be much harder, if not impossible, if you're not crystal clear on what value you offer and to whom.
You need to select initial products and services to create and put together packages and pricing. A little research will help you pick affiliate programs and partners to fill out your portfolio.
By laying out your business plan in detail and with great clarity, you will have taken a huge leap forward and have a wonderful advantage in creating a successful business.
Step 2: Develop Your Website
Your next step is to create a website for your business. It will be all about your business theme that you clarified in step one. You will lay out
navigation of pages, fashion a signature look and feel for your site, and write
text, or copy, that will attract
target market you identified in step one. Of course, you will have your products and services available for sale on your site!
Whether you build your site yourself or hire someone to do it for you, make sure that you focus on all
following areas:
- The overall look and feel of
site. Make sure it reflects your business. - Ease of navigation. You want your visitors to be able to find what they're looking for. Also, you want to lead them through your site. Tell them what page to look at next! - Marketing orientation. Remember that your visitors first arrive wanting to know what's in it for them to even read more than you home page! Make sure you're laying out
benefits of working with you or buying your product on every page. Too many site start talking about
business itself or
process it provides and not enough about
benefits to
customer. - Maintainability. Make sure yoursite is designed so that changes are as easy as possible and so that you can make simple changes yourself.
Step 3: Publish Your Ezine
Now that you have things to sell and a place for people to buy, you need to draw people to your site after building a relationship with them so they understand and trust
value you offer. So step three is to start publishing your own ezine, or email newsletter. By giving your subscribers valuable content in each issue, they will get to know you and what your business can do for them.