Doing Business Just the Right Way in the Modern WorldWritten by Chimaobi Phillips
The modern world is a complex mix of ideas and methods of doing business, but few persons know types of businesses and advertising avenues to embrace to achieve success in life and business. This subject is so important, sensitive in this day, timely and complex such that, for sake of being able to put matter in most concise form, I have brought together only fundamental points in writing of this highly abridged article whose title is still title of a book which I am still writing. I term this article as highly abridged because a lot is involved in writing a piece of this sort. But I believe much can still be exposed in this article which is intended to bring to limelight all ideas, tips, resources and tools needed to make a success of business in modern world. I have taken a critical look at age-old convention and modern method of doing business and I have found out that modern method of doing business is easier and yiel ds more dividends within a short space of time. But age-old method and modern method of doing business share not a few business foundation principles for success to exist. Among such principles are doing business you love and can do and having business masterplan. Bill Gates had such when he started his business in a garage. He knew he had a wonderful product and knew market was there, but a luxury office does not sell a computer product. Another vital principle is knowing how to advertise and market your product. This you know should be life blood of every business. This is singular thing that turns a good or service into physical dollars. But without good follow-up and follow through in sales and good customer relationships sales or influx of prospects is slow and jerky. This should be underlined. There are also many other principles which never get obsolete. Take ideas on business success you've read from books such as ‘Think and Grow Rich' , ‘The Richest Man in Babylon' and ‘The 100 Absolutely Unbreakable Laws of business Success', and totally discard golden ideas laid down by Napoleon Hill and Brian Tracy and see if any business you venture into or you are already doing will not grind to a holt. Brick-n-mortar businesses can simply be classified into goods and service business. But methods of doing business traditionally can be better placed as store-type business, out-door business and import and export business. Businesses have been successful on these platforms, but entrepreneurs who have excelled have taken note of business success principles and have brought in lots of creativity into their business. Underscore these two points. In this modern age where business can even be done from a kitchen or under a tree in a garden we see that business is more technological, brisk and attractive. Thanks to postal mail, telephone and internet. The modern method of doing business today includes mail order, communicating and advertising one's business through telephone and fax machines; and finding oneself as a netpreneur on internet. The methods of advertising include sending out billboard adverts, banner adverts, TV/Radio adverts; mailing of catalogues, mailing of postcards, direct mailing of letters; sticker adverts, telephone advertising and internet advertising. Mail order business is booming but only a few persons know magic secrets of garnering lots of cash from it. If in doubt whether mail order works, ask Jay Reiss and George Ropchan. They are both mail order millionaires. To succeed in mail order business there are three basic things that must
| | Be inspired and take your marketing to another levelWritten by Dan Hamilton
You can't change direction wind blows but you can adjust sails: be inspired
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