Whether you have a Print on Demand (POD) book or an eBook, you author can become your own distributor these ways:

1. Distribute through two-step email promotion campaigns.

You don't need a Web site to sell products. Benefit from easy and preferred way to buy by many people out there in cyberspace.

First Step: Send your different email lists a freebie. Think of your groups--customers, clients, ezine subscribers, ePublishers, teleclass groups, and networkers. Offer a free answer for a question with your expertise. Offer a free "Special Report," or an excerpt from your book. This will start your relationship off on a good foot. (Increased sales come from trust developed during relationship marketing more than anything else)

Second Step: Follow up freebie with your sales letter for your product or service. Each sales message includes: headline to capture attention, background of problem, where potential buyer wants to be, benefits and features of how to get there. Add testimonials and be sure it's credible and sincere.

Be sure to ask for sale and include several easy ways to buy--toll free number, fax or mail an order form placed at end of sales letter, or if you have a Web site, a link to where they can buy with a secure provider.

2. Distribute through your own ezine.

If you want to attract more credibility, trust, and sales, then write your own ezine. Your potential clients and customers expect a lot of free information, so give it to them. In your ezine include a feature article, editor's note, resources and tips. You'll get to be well known as "expert." In each ezine, add your sales messages for your products or service. Keep your ezine regular- once every two weeks or once a month to start. Keep it short--a real challenge to many of us.

3. Distribute by submitting how-to free articles to top opt-in ezines.

Online readers love free information. They subscribe to ezines that you can submit your well-written article to. After learning acceptable article formats from a book coach, start subscribing and submitting them. Collect 5-10 edited articles before you send. Thousands, even 500,000-targeted potential buyers will see your article with your signature file on it every time you submit it.

Be sure your product is already up on a Web site. Many Web publishers will take your e or print book, sell it, and distribute it for you for a commission of 50% or so. This is great for people who do not have their own site.

Whether you are a professional speaker or coach, every professional wants more clients. Even more, they want to entice clients to stay a while, and continue an ongoing relationship. Your Online sales copy matters.

The biggest mistake your Web site or other sales pieces may make is that they don't really serve needs and desires of your visitor. When we don't convey our convincing message of why they should choose us, we lose another potential client.

The second biggest mistake is that your sales copy and links don't transition easily to make it easy for your client to buy. Discouraged at your disorganization, they will leave and try some other service.

Ask yourself these questions, "What does my Web Site Say About Me? Does its messages take my readers by collar and convince them to read more?"

Do your words inspire your readers? Will they know what they should know to arrive at an educated decision? Will they be eager to contact you and buy?

Online Choices to Promote your Service

1.Create and send a targeted ezine regularly.

If you are a professional counselor, consultant, coach, speaker, seminar leader, author or other business professional, you need to develop and offer one of most powerful Online marketing tools around--the eNewsletter or ezine.

Your ezine's purpose is two-fold:

One-it should give your clients and potential book buyers something that benefits them-tips, articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful free information. In turn, your subscribers will become your loyal supporters.

Two-Because of your generous sharing with your subscribers, they will support you in turn, by forwarding ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, more chance you have of selling your products and services.

2. Create a Web page with words that convince your potential clients to keep reading, to gain trust, and to take action.

Think about headlines you have placed on your home page. Are they so powerful and convincing they force your client to click to your sales letter? Do they describe benefits your potential client can see, hear and feel? Or are they wishy-washy saying something like: "Welcome to my site. My bio is", or "click here" to subscribe to my fabulous ezine?

The second biggest mistake is that your sales copy and links don't segway easily to make it easy for your client to buy.

One of biggest mistakes I've made is not checking my links or having others check them to see if they are totally clear and working. Not only did these confuse my wonderful potential clients, it cost me sales.

3. Make it easy for your clients to buy.