Differentiate and Dominate

Written by John Jantsch

Copyright 2005 John Jantsch

Quite often small business owners will ask me to revealrepparttar most powerful marketing strategy I have seen. I can say without hesitation thatrepparttar 137908 most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

No, before any of those things will really have any impact on your business you’ve got to uncover and communicate a way in which your business in different from every other business that says they do what you do. You’ve got to get out ofrepparttar 137909 commodity business. You’ve got to stake your claim on a simple idea or position inrepparttar 137910 mind of your prospective clients.

Here’s what I mean. I have a client that provides custom computer programming. Essentially, they use programming languages to build custom applications for businesses. What they do is often hard to explain and even harder to put a price on, making it difficult for a prospective client to compare different companies. As a way to differentiate their business, they have begun to offer something they call Perfect Coaching. Perfect Coaching is a unique blend of training and programming and, here’srepparttar 137911 key, no one else in their business is offering anything like it. Prospects likerepparttar 137912 sound of it and are asking to know more. It’s too early to tell but I suspect this point of difference will open a lot of doors for them.

Ways to differentiate

Let’s look at a number of tried and true ways to claim a unique point of difference.

Product – Can you offer a product that is so unique or even trendy that your business is associated with that offering? Or, can you extend a product and offer a valuable service to makerepparttar 137913 product more useful torepparttar 137914 customer.

Service – Same goes for a service. Many times this can berepparttar 137915 packaging of a service as a product. Consulting is often delivered on an hourly basis. Packaging a consulting engagement based on an outcome, with defined deliverables and fixed package price is a very effective way to differentiate a service offering. Don’t forget to giverepparttar 137916 service a powerful name!

Market Niche – Carve out an industry or two and becomerepparttar 137917 most dominant player serving that industry. A really nice bonus to this approach is you can usually raise your prices dramatically when you specialize in this manner.

Offer – Can you become known by an offer you make? I know an accountant that offer his tax preparation clients a 100% refund on their preparation fee when they refer four new clients. They arerepparttar 137918 100% refund tax guys.

Solve a Problem – Is there something that prospects in your market fear or seem to believe is universal for what you do? If so, focus on communicating how you haverepparttar 137919 answer. Painless dentistry for example. I know a remodeling contractor who found that what his clients appreciatedrepparttar 137920 most wasrepparttar 137921 way his crews cleaned up atrepparttar 137922 end ofrepparttar 137923 day. He began to promoterepparttar 137924 fact that he owned more ShopVacs then any other remodeling contractor onrepparttar 137925 planet.

Making money with RSS Feeds

Written by Sandra Stammberger

Copyright 2005 Sandra Stammberger

First it was banner ads, then Google AdSense and now,repparttar latest way to make money on your web site could very well be RSS feeds. Say what? I said: RSS is hot and you should be using it to drive eyeballs to your site. Here's how it works:

Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich Site Summary". Regardless of what you call it, RSS is a way to automatically publish (syndicate) someone else's content on your web site. Now don't worry, that's notrepparttar 137745 same as stealing someone else's content. There is nothing illegal about using RSS feeds. In fact,repparttar 137746 publisher ofrepparttar 137747 content wants you to have it show up on your site and that's why he or she makes it available as an RSS feed to begin with.

So what's in it for all parties concerned?

Using RSS is a win-win for bothrepparttar 137748 publisher ofrepparttar 137749 content, who gets their name out to potentially millions of sites and you,repparttar 137750 web site owner who is pullingrepparttar 137751 content onto your site.

Content, byrepparttar 137752 way, means anything that a publisher decides it means. Typical content includes news headlines, new product update notices, blog summaries and lots of other stuff. It'srepparttar 137753 "content" portion ofrepparttar 137754 equation that's good news for you.

Show merepparttar 137755 money

One ofrepparttar 137756 best features of hosting RSS feeds is that it gives your site an endless source of freshly updated and relevant content. This content acts as natural search engine spider bait which they will fill their little tummies on and come back for more every day. Their appetite for fresh content keep your rankings up.

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