DesignSmarts: Three Terrific Tips for Site Design!Written by Dr. Jeffrey Lant
Terrific Design Tip # 1
Place most important offer, feature or product of your site closer to top of page. Give it prominence so visitors will not miss it. Having a big logo taking all valuable space at top of your web pages will not help your bank account. The upper section of your page is first thing that your prospective clients will see as soon as they enter your site and this will be area that will determine if they stay to see what else you have to offer or they proceed to next website. To get maximum impact, I suggest use of a Flash banner to really get attention of site visitors AND to help capture lead information!
Check out following sites that use Flash banners:
1. http://www.internetcashcity.com 2. http://www.successseekers.com 3. http://www.fortumine.com 4. http://www.healthyendeavor.com 5. http://www.internetcashplanet.com
Terrific Design Tip # 2
Your site has to have an email capture form. This is one of most important components of your website. If you have plans of making money from it then lead generation strategies should be incorporated into your main page, preferably closer to top. You can do this in a form of a newsletter signup area, client survey form, contest entry form, information request field or a simple guestbook. The key is to give people good reasons to want to complete these forms. Make an offer to get them to do so, and assure visitors that their information will NOT be sold to third parties.
If you don't know why you need to capture your client's email address, I suggest you learn more about online marketing with email and how to build an in-house client email list. Start by purchasing a book by Dr. Jeffrey Lant called email "Email El Dorado". You can learn more about book and order at - https://secure.incor.com/mlmprofit/books.htm
Terrific Design Tip # 3
Get a professional marketing and design company like Worldprofit at http://www.worldprofit.com to build your website! Effective website design is an art that writes it own rules. Experienced design firms with experienced designers know market that you will be competing in and they can guide you in building an effective website that meets your requirements and gets you results. Remember, you have to impress and intrigue your client within 10 seconds of entering your page; an amateur web site will sabotage your sales from moment your page loads. Trust your company's online reputation ONLY with a professional design and marketing company.
If you are not sure what I mean then let me convince you. Review some of these just completed sites by members of our design team. We practice what we preach. In these sites look for:
Domain Registered? Now What?Written by George M Ewing
I own a company that, among other things, develops web sites, and I've had my own business and personal sites since early 1990's. While each web site project has its own challenges and rewards, there are some common elements to all of them.
First, make sure that ISP or web development firm registered domain name in your or your client's name, and not their own. Even today, outsourcers will often register domains in their own names, leaving you out in cold if site becomes popular, unless you already had domain name trademarked. If you are web developer, register domain in your client's name so that your ethics won't be questioned later.
Second, help your client (or yourself) by developing a master plan from which elements can be added to sites as time and money allows. A lot of businesses think they have to have a web site to stay current in today's business environment, but haven't given much thought about what that means. Some of questions I ask are:
1. Is it for public consumption, or are you providing information to clients, suppliers, or business partners? 2. Is your intended audience local, regional, national, or global? 3. What repetitive information are your customers, suppliers, or partners calling you about that could be presented on a web site? 4. Does your product or service catalog change often enough that reflecting those changes on your web site might garner more sales? 5. What information can you present that prospective customers will find useful? 6. Do you use a sales strategy (a presentation, or a decision tree) that can be translated to a web site? 7. Can you use your site as an Extranet as well as an Internet site? 8. What graphical elements (logos, pictures, etc.) will you want to have on site, and where? 9. Will site contain advertising and how will design accommodate that? 10.
Practically every web site will have a slightly different focus depending on for whom it is developed. The answers to these and similar questions will help define purpose of site, its scope, how it will be organized, and what kind of information will be presented on it. It also helps compile a list of things that may have to be developed separately, thus affecting project schedule (e.g., a paragraph describing company in 50 words or less, a new logo, gathering a list of product data, etc.).