Everyone is talking about blogs these days as magic money-making marketing tool. Some of hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.

Right now, that’s not to say this won’t change, search engines are in love with real blogs. By real blogs I mean blogs that are set-up and run by businesses that offer useful content on them. Like every successful marketing method there are people out there setting up fake blogs and dumping garbage, but keyword rich, content into them in order to trick search engines into ranking content highly. [Please resist urge to add to this form of search engine spam as it may actually get you banned by a search engine.]

When you understand a little about how blog software works you get a better understanding about why search engines love blogs. Here are top reasons that business blogs and search engines go hand in hand.

Lots of Pages Each blog entry is shown in chronological order on a blog’s homepage but, each entry is in reality its own web page, with its own unique URL and title. So, an active blogger can create hundreds of keyword rich web pages in a matter of months.

Change Is Good In order to claim your place at blogging table you must commit to making posts often—4 or 5 times a week perhaps. This commitment means that you are creating, updating, changing some portion of your site several times a week. The typical small business web site is lucky to receive an update several times a year. Search engines like change.

Okay! Your research is solid and you’ve created strategies for presenting contents in your blog. You’ve identified your audience and have created hooks for appealing to them.

You are definitely ready to go blogging!

First, you’ll need to know and understand what kind of software a blogging uses, to be effective in promoting blog. Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site's navigational structure and linkage.

Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.

Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, try Word Tracker website.