Blog and Ping – A Search Engine Traffic Bonanza

Written by John Jantsch

Copyright 2005 John Jantsch

Everyone is talking about blogs these days asrepparttar magic money-making marketing tool. Some ofrepparttar 136659 hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.

Right now, that’s not to say this won’t change, search engines are in love with real blogs. By real blogs I mean blogs that are set-up and run by businesses that offer useful content on them. Like every successful marketing method there are people out there setting up fake blogs and dumping garbage, but keyword rich, content into them in order to trickrepparttar 136660 search engines into rankingrepparttar 136661 content highly. [Please resistrepparttar 136662 urge to add to this form of search engine spam as it may actually get you banned by a search engine.]

When you understand a little about how blog software works you get a better understanding about why search engines love blogs. Here arerepparttar 136663 top reasons that business blogs and search engines go hand in hand.

Lots of Pages Each blog entry is shown in chronological order on a blog’s homepage but, each entry is in reality its own web page, with its own unique URL and title. So, an active blogger can create hundreds of keyword rich web pages in a matter of months.

Change Is Good In order to claim your place atrepparttar 136664 blogging table you must commit to making posts often—4 or 5 times a week perhaps. This commitment means that you are creating, updating, changing some portion of your site several times a week. The typical small business web site is lucky to receive an update several times a year. Search engines like change.

Wake Up Call Because search engines love changing content, they are ever ready to visit a site when it is updated. One feature unique to blog software is something called a pinging. Basically, what you are doing is sending out a message to various blog directories to come and visit you site because it has been updated. Once a search engine has located your site, this is like a personal invitation to come back and getrepparttar 136665 new stuff. I use a site called Ping-O-Matic to send pings to multiple services. Some blog software can be configured to do this automatically.

5 Surefire Basic Methods to use in Promoting Your Blog

Written by Mal Keenan

Copyright 2005 Mal Keenan

Okay! Your research is solid and you’ve created strategies for presentingrepparttar contents in your blog. You’ve identified your audience and have created hooks for appealing to them.

You are definitely ready to go blogging!

First, you’ll need to know and understand what kind of software a blogging uses, to be effective in promotingrepparttar 136602 blog. Blogging software is simple Content Management System (CMS). This makes it easy for you to add new pages and have them easily integrated into your site's navigational structure and linkage.

Although there are crucial differences between a website and a blog, but they possess one very good quality. They are search engine friendly; ergo both use a good sized dose of keyword phrases. Blogs are also text-rich, link-rich, frequently updated web pages which utilize CSS, and need very little HTML.

Prior to writing your blog, go to websites to get a supply of at least 100 keywords relevant to your topic, tryrepparttar 136603 Word Tracker website.

When writing, keep these 100 keywords close at hand, so that you’ll writerepparttar 136604 primary keyword into your blog urls. Use your primary key words in your title,repparttar 136605 secondary keywords inrepparttar 136606 body of your posts, and inrepparttar 136607 anchor text of links inrepparttar 136608 body of your post.

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