by submitting articles to e-zines. You could include

your name, business name, your credentials, web site

address and e-mail address in your resource box.

2. You will become known as an expert on topics

you write about. This will give you and your business

extra credibility which will help you compete against

your competition.

3. Your article might also be placed on publisher's

home page. If they publish each issue on their home

page this will give you some extra exposure.

4. You might get extra exposure if e-zine publisher

archives their e-zine on their site. People might want

to read back issues before they make decision

to subscribe.

5. You will get free advertising. This will allow you to

spend your profits on other forms of advertising. You

could buy advertisements in other e-zines that don't

publish your articles.

In fact, there are many good reasons NOT to be in bookstores:

·You don't have to pay a distributor, who will take a cut of your profits. ·You don't have to worry about shipping and returns. ·You don't have to fight for shelf space.

In most cases, selling direct to public, or through bulk sales to institutions, is a much better way to turn your book into a revenue stream. With Internet, tradeshows and other events, and seminars, you have multiple ways to sell direct, pocket 100% of profits, and save yourself hassle of trying to get into Borders.

I also recommend selling on Amazon.com. They do take a substantial chunk of your sales price, but it's a wonderful way to generate buzz about your book. Otherwise, unless you can truly benefit from prestige of being on bookshelves, leave bookstores to John Grisham and Stephen King.

Pursue bulk sales.

Ninety percent of new authors are only focused with getting people into bookstores to buy their book. And it's great if you can do that, but I give them all same advice: do not overlook bulk sales. They can turn your book from a money-loser into a profit center in a few months. Bulk sales are a gold mine.

What do I mean by bulk sales? I mean selling your books in large quantities to an organization, which could mean anything from a corporation to a school district to a non-profit group to a church. You'll have to give organization a price break for buying in bulk, but you'll get dozens, hundreds or even thousands of your books into people's hands, which dramatically increases your word-of-mouth and viral marketing.