If you think that is a fantastic claim, just pay attention for next few moments. I am going to let you in on a little secret that I've shared with one of my clients that has more than doubled his sales. Very few people have discovered this technique--so you can be one of first. Best of all it will cost you absolutely nothing to implement this powerful little secret.

Many web site owners, some unintentionally, don't disclose any more information about themselves than their email address. This leaves visitors to their web site feeling wary of buying from them. People like to know who they're dealing with. They like feeling that if they have a problem they can actually pick up phone and speak to a real live person 24/7. Already I hear protests.

"Hey, I've got to get some sleep!"

"I'm not earning enough yet to get an answering service."

There is a solution. Remember that central idea is not to be available around clock--but to give your clients feeling that you are a real live person who is available when needed. They will want to know that you can be trusted. Here's how you can accomplish this goal.

Sit down and create a short, professional looking bio page explaining who you are. You don't have to go into great detail. Write enough to make your visitors feel like they know you a little better, but not so much that they get bored out of their minds and leave. Here's a quick list of things you should remember to include in your bio page...