“Super Verbs” Really Move Your Copy

Written by Karon Thackston

By Karon Thackston © 2004 http://www.learn-copywriting.com

Run or hustle? Eat or devour? Move or scurry? You can boostrepparttar power of your copy by boostingrepparttar 108037 quality of verbs you use. Verbs show action, andrepparttar 108038 way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery inrepparttar 108039 hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.

Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore."

Look at these examples to see what I mean:


Down Comforters Let You Get Warm

When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead!


Down Comforters Let You Snuggle

When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead!

Seerepparttar 108040 difference? The latter paints a more vivid picture ofrepparttar 108041 comforter thanrepparttar 108042 former.

Review this one…


Whether you're doing aerobics, Pilates, or any other workout, Ziox sneakers will give yourepparttar 108043 support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you onrepparttar 108044 path to meeting your fitness goals.


Whether you're performing an aerobic, Pilates, or other workout, Ziox sneakers will offer yourepparttar 108045 support you need. Specifically engineered for indoor low- and high-impact exercise, Ziox is designed to keep you onrepparttar 108046 path to accomplishing your fitness goals.

How To Get Attention, or: 'As You Read This, You Feel an Irresistible Urge to Go On Reading!'

Written by Kai Virihaur

We all want attention. As children we craverepparttar attention of our parents. Later in life, we want to be seen and noticed by friends and lovers. And when running most any type of business, we must attractrepparttar 108036 attention of our potential customers.

But how do you get somebody's undivided attention? When you were an infant, you got attention by screaming and crying. Then your parents knew you needed your diapers changed. As an adult, you can try usingrepparttar 108037 same method to get noticed. Sure, you will get noticed - but in a negative way!

Onrepparttar 108038 Internet, every website that is selling something hasrepparttar 108039 need to be attention-grabbing; to makerepparttar 108040 visitors read about their offer rather than just clicking away. Some are then tempted to userepparttar 108041 infant method of getting attention: screaming and yelling. Popup-windows that pop up in your face and obscurerepparttar 108042 page text you're just trying to read, is one example. Flash-generated intro's that stop you in your tracks and say "Heeey, wait - before you read about our products I've got this f-a-n-t-a-s-t-i-c visual effect to show you...!" is another example of attention-grabbing contraptions that actually defeat their own purpose. They yell and scream at you, and draw your attention torepparttar 108043 fact that you'd better spend your precious time somewhere else.

One of my websites is called "The Hosting Finder". It provides some reviews of carefully selected web hosting companies;repparttar 108044 site also offers articles and RSS-feeds on web development and related topics. In other words, I am not selling anything on this website, and so I do not feel it would be appropriate to use a hard-selling jargon in my introductory headline. Right now, it reads:

"Finding a Web Hosting Provider That Will Take Good Care of Your Precious Web Pages ... Can Be Confusing"

(I then explain how I researchedrepparttar 108045 web to find good hosting services based on un-biased customer ratings rather than hype.)

Recently, a marketing consultant offered to look at this website and give me some feedback at no cost. I accepted, and after checking my landing page he declaredrepparttar 108046 headline to be "generic and bland". Instead, he suggestedrepparttar 108047 following:

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