By Karon Thackston © 2004 http://www.learn-copywriting.com
Run or hustle? Eat or devour? Move or scurry? You can boost power of your copy by boosting quality of verbs you use. Verbs show action, and way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle" evokes definite images in your reader's mind.
Hadn't really thought about it? You should! You can choose commonplace verbs like "talk," "make," and "like," or you can electrify your copy instead with verbs like "chatter," "discover," and "adore."
Look at these examples to see what I mean:
Down Comforters Let You Get Warm
When it's cold outside, get into bed and warm up with our genuine goose down comforters. There's no reason to be cold when you can heat things up instead!
Down Comforters Let You Snuggle
When it's cold outside, leap into bed and burrow down with our genuine goose down comforters. There's no reason to shiver when you can snuggle instead!
See difference? The latter paints a more vivid picture of comforter than former.
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Whether you're doing aerobics, Pilates, or any other workout, Ziox sneakers will give you support you need. Specifically made for indoor low- and high-impact exercise, Ziox is created to keep you on path to meeting your fitness goals.
Whether you're performing an aerobic, Pilates, or other workout, Ziox sneakers will offer you support you need. Specifically engineered for indoor low- and high-impact exercise, Ziox is designed to keep you on path to accomplishing your fitness goals.