Zoom in on EzinesWritten by Scott F. Geld
Do you know how to really increase your sales & profits online? A guaranteed route to success used by many Internet marketers who turn a profit is to incorporate ezines & newsletters into their marketing strategy. Ezines and newsletters are a genuinely useful tool in Internet marketer’s armory. They serve as a platform to communicate products & services to subscribers who have a qualified interest in a certain field or subject – either through advertising, product endorsement or articles and content. Some ezines offer free advertising - especially to new subscribers - whilst others grant advertising for a small fee. You can even purchase advertising space through auctions such as at http://www.ezineadauction.com/. There are several thousand ezines up & running on web, so you are sure to find a bunch that have subscribers who match your target criteria. If direct advertising in ezine is not an option, then contact owner/webmaster and offer to write content in exchange for insertion of your tagline or URL, and – hey presto! – free advertising! Many owners are only too glad to receive help developing fresh content.
| | How To Successfully Joint Venture Your Online Business With Offline BusinessesWritten by Gunnar Berglund
How To Successfully Joint Venture Your Online Business With Offline BusinessesThere are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from offline businesses you joint venture with. The key to joint venturing with offline businesses is to find ones that have same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store. Below are three possible joint venture deals you could set up: 1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in tip booklet.
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