Your reputation depends on it.Written by Brian Holte
When it comes to creating information products you will want to research your project before developing it to make sure there is a demand for it. But you’ll want to prepare before you dive in, use free tools like goodkeywords and Alexa to see what people are actually searching for. Then do a search on google to check out your competitors using quotes. If demand window in goodkeywords is a higher count (number of searches) and competition on google is a lower number you may be onto something. Visit forums to see what your target market is complaining about, what their reading and most importantly what their SEEKING, than from that information create solution to their problem for them. This will ensure that you have created a product that is high in demand with little or no competition. Your target market will be grateful, you’ll be padding your pocketbook from sales, developing a reputation for making a quality information product which equates to a higher sales conversion rate. Don’t make your ebook just a book with a whole bunch of links in it, add some real content in your ebook and you will notice your conversion rates increase because your giving reader of your ebook real value, they will take note and spread word about quality of work you do. Stay away from hype and just give facts, people will remember this and eventually become repeat customers. This my friend should be your ultimate goal! By performing a feasability study and taking time to research you will prevent yourself from creating a dud for an info product. You won’t get rich overnight, but with
| | When it comes to pricing your ebooks.Written by Brian Holte
Are you having a difficult time pricing your ebooks? Don’t feel bad, your not alone. Correctly pricing an ebook is like looking for a needle in a hay stack. There are many factors that come into consideration when pricing your ebooks. Two such factors are supply and demand. Many internet marketers will be upset with me when I say this but I don’t care, unless you have one whopper of an ebook on internet marketing with a truly killer of a USP (Unique Selling Point) your dead in water. Ouch...I know truth hurts but this is reality in my opinion. With LARGE amount of IM (internet marketing) ebooks on net today and dwindling lack of interest because of some really poorly written ebooks I’d bet their sales have suffered. There are some good ebooks on IM out there, just hard to find. When a guy is offering a $27.00 ebook with $1500.00 worth of bonuses (ok, maybe I’m exaggerating a little) something’s up, wouldn’t you think? However, if your writing an ebook on a very tight, specific niche market this is where things turn in your favour. Little Supply+Lots of Demand=Hefty Sales at a premium price. You know your onto a good idea when searches on google and amazon show up with zero results for your topic. This is when you should get excited and start creating. Look at prices of “print books” and base your pricing on that if your really stuck for a figure. Of course this is just a general guideline, some say pricing amounts to psychology and using right words too hook you. This is true to a certain point. I mean look at all brochures and fliers you read every week, everyone tests, tests, and tests more. Testing comes with a price, it takes manpower to test price feasibility of any product. Another strategy to consider when
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