Your niche on the WebWritten by Stephen Cope
The Internet is vast with millions of new web sites being added weekly- How do you stand out in this crowd? This is topic we are going to address in this article. An understanding of which is crucial for your Internet success. The answer is rather simple - To make crowd smaller! It is easier to stand out in a small crowd than a big crowd! Therefore you need to get away from crowd and go to your niche! On Internet this translates into building and marketing your web site only for a small section of Internet (your niche) and not to everyone (the big crowd). Is Niche same as Small? People often confuse niche with small, whether or not it is depends on your target market, but generally speaking I would say niche means smaller not necessarily small. For example films. Films covers a large area but is in itself still a niche on Internet. We can divide films theme into areas(sub niches) like Hollywood films,British films, Foreign language films, black and white films, Laurel and Hardy films. All of these are in themselves niche areas-- but not small, and can be divided even further. For example we can divide foreigm language films into French,French film Catherine Deneuve, German etc. Why Make our Target Market Smaller? The answer to this involves a basic understanding on how people search for information, products or services. On Internet they normally go to a search engine and type in a query films. What would you expect if you entered this query at Google? ----You would certainly get a result but probably not one you wanted!
| | How To Make a Web PageWritten by Stephen Cope
If you are able to create a document using a word processor like word then you are able to make a web page. Here we will look at how to make a web page using Trellian WebPage page editor. Trellian Webpage is a WYSIWYG (what you see is what you get) editor which hides technicalities of HTML.I have chosen to use this editor because it is a very simple and uncluttered yet a powerful web page editor, and equally as important, there is a completely free version available for download on Internet. If you don't currently have it then follow this link to download Trellian Webpage for free. In order to illustrate how to make a web page we are going to make a series of web pages to illustrate various aspects of a web page like headings, tables, images etc. None of examples will require a knowledge of HTML. However if you are interested in learning HTML then I have a series of articles showing how to make a web page using HTML
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