Your eStrategy . . . Do You Have One?Written by Jill St Claire, President - JSC Marketing, LLC
So . . . you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it?Without an email marketing strategy, your website is only doing half it’s job! A website is only as effective as number of times a prospective buyer is prompted to visit it. It can be one of your most valuable marketing tools when combined with a strategic Digital Media campaign directing prospective buyers to your site. Your Digital marketing campaigns should be designed to drive traffic to your website by incorporating following: >Registration Pop-Up or Page You have a visitor come to your website. Don’t shut door on them now . . . get them excited about who you are and what you can do for them with promotional offerings, tips, and news. Become a valuable information portal! Once registered, you’ll bring prospects back to your website over and over by providing valuable and relevant information your prospects want to receive.
| | 10 High Powered Ways To Increase Your TrafficWritten by Steve Li
1. Trade links with other web sites. They should be related to subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders. 3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others. 4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at end of article. 5. Give away an electronic freebie with your ad on it. Allow your visitors to also give freebie away. This'll increase your ad exposure and attract people to your web site at same time.
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