Most people with an online presence will have to regularly deal with issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that headline is so important that no matter how good content is, it will never get read if headline does not beckon surfers to it.

The power of a headline

In offline world of tabloid press, one headline can sell a few hundred copies while another in same publication, can sell several million copies. Online headlines are even more important as quite often somebody will not have an opportunity to leaf through, like they do in a print publication. Quite often, even a summary will not be available and all prospective reader has to go on, is headline.

Most of us forget that we are motivated to read almost everything that we read online through headline. Open any news page and you will only click on headlines that you find interesting. Even on a page of search engine results, you will tend to go for a lower ranked page with a better headline.

What this clearly means is that every little tiny headline that you place on every small piece of content is important and will have an impact on how often that item gets read. Ultimately every little headline will contribute towards success or failure of your site.

Stratemeyer’s acumen for business helped him find a niche market, children’s books. But, not like any children’s books before. He began a series of books called The Rover Boys He produced several books in this series at once (called breeders). These books would be written under a pseudonym. Why? Stratemeyer knew that he would die one day, but other writers using same pseudonym could continue series and live on. So we have names like Carolyn Keene and Franklin W. Dixon.