Be careful when you write.

Words you use, sentences you phrase will reveal what you are.

We come across so many examples daily.

There are sales letters that I do not even bother to go beyond first few lines.

There are others which keep me hooked till end.

What differentiates one from another?

-Use of right language.

What is right language you might ask?

-It depends upon occasion, I would say.

When you interact in real world your facial gestures and voice modulation can to some extent compensate for wrong selection of words though that too becomes difficult sometimes.

But internet is a faceless world.

Here your sole medium of communication is written word. It is in your emails. It is in your sales letters. It is in your website, advertisements and not to speak of many other things.

So when you use wrong word on net you will not be pardoned. Online business thrives on written sentences. Whether they take a form of sales letter, a promotional article or communication with your potential customers, your writing will influence your business.

What you write forms a personality of its own. In language each word has a unique identity, a unique meaning. Further amalgamation of words into sentences forms a structure that may vary in shape depending upon words chosen and how well they have been knit.

This whole process will differentiate a well built writing from a poor one.

This whole process will eventually distinguish an impact from a thud.

What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?

If you are presenting a "diluted" version of yourself to world, you are literally suffocating your business. If your business doesn’t just die altogether, it will absolutely be stifled and less successful unless you explore and expose what thrills you, irks you, stimulates you, bores you and amuses you!

One of quickest and easiest ways you can get booked solid with high paying clients is to be quirky, authentic and confident soul who says it like it is and filters nothing!

Toss out society-accepted version of you and stop worrying so much about what others will think. Just be radiant person you are when you are relaxing with people you love most.