Copyright 2005 Arun Pal Singh
Be careful when you write.
Words you use, sentences you phrase will reveal what you are.
We come across so many examples daily.
There are sales letters that I do not even bother to go beyond first few lines.
There are others which keep me hooked till end.
What differentiates one from another?
-Use of right language.
What is right language you might ask?
-It depends upon occasion, I would say.
When you interact in real world your facial gestures and voice modulation can to some extent compensate for wrong selection of words though that too becomes difficult sometimes.
But internet is a faceless world.
Here your sole medium of communication is written word. It is in your emails. It is in your sales letters. It is in your website, advertisements and not to speak of many other things.
So when you use wrong word on net you will not be pardoned. Online business thrives on written sentences. Whether they take a form of sales letter, a promotional article or communication with your potential customers, your writing will influence your business.
What you write forms a personality of its own. In language each word has a unique identity, a unique meaning. Further amalgamation of words into sentences forms a structure that may vary in shape depending upon words chosen and how well they have been knit.
This whole process will differentiate a well built writing from a poor one.
This whole process will eventually distinguish an impact from a thud.
Yes! You should choose your words carefully and knit them diligently.