Your Website on My Forehead

Written by Jon Castle

People are so focused on promoting their websites onrepparttar web nowadays that many are overlookingrepparttar 134959 original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—butrepparttar 134960 point is still valid. Business promotion existed long beforerepparttar 134961 internet. So what methods of marketing inrepparttar 134962 “real” world can an online business owner apply torepparttar 134963 cyber world?

One extremely effective method is brand marketing through merchandise. Think about it—beforerepparttar 134964 web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying aroundrepparttar 134965 house, stuck torepparttar 134966 refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why aren’t you?

If you don’t want

Top 10 Tips TV Interview Success

Written by Joanne Mallon

1. Appearing in other types of media isrepparttar best way to attract TV notice. The more your name appears in print,repparttar 134888 more likely it is that you'll be approached to appear on TV.

2. If a TV researcher phones you, treatrepparttar 134889 conversation like a mini-audition. They’re listening out for how you say things as well as what you have to say, so let your personality shine.

3. Pictures rule when making TV programmes. When sending ideas to TV companies, make sure that you have thought it through from a visual point of view. It’s not just about what you say it’s about what you show and how you look as well.

4. Negotiate money only when your appearance is definitely confirmed. Be confident and neutral when discussing fees and decide beforehand if you are prepared to dorepparttar 134890 interview for free. If there is a fee it's unlikely to be large.

5. When doing a TV interview, keep talking, be aware of body language and tone of voice

6. Ask whatrepparttar 134891 first question is likely to be before filming starts to help you prepare. The interviewer will have prepared a list of questions and may share some of them with you beforehand. Remember thatrepparttar 134892 interviewer wantsrepparttar 134893 interview to go well just as much as you do.

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