Your Website on My ForeheadWritten by Jon Castle
People are so focused on promoting their websites on web nowadays that many are overlooking original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but point is still valid. Business promotion existed long before internet. So what methods of marketing in “real” world can an online business owner apply to cyber world? One extremely effective method is brand marketing through merchandise. Think about it—before web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around house, stuck to refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why aren’t you? If you don’t want
| | Top 10 Tips TV Interview SuccessWritten by Joanne Mallon
1. Appearing in other types of media is best way to attract TV notice. The more your name appears in print, more likely it is that you'll be approached to appear on TV. 2. If a TV researcher phones you, treat conversation like a mini-audition. They’re listening out for how you say things as well as what you have to say, so let your personality shine. 3. Pictures rule when making TV programmes. When sending ideas to TV companies, make sure that you have thought it through from a visual point of view. It’s not just about what you say it’s about what you show and how you look as well. 4. Negotiate money only when your appearance is definitely confirmed. Be confident and neutral when discussing fees and decide beforehand if you are prepared to do interview for free. If there is a fee it's unlikely to be large. 5. When doing a TV interview, keep talking, be aware of body language and tone of voice 6. Ask what first question is likely to be before filming starts to help you prepare. The interviewer will have prepared a list of questions and may share some of them with you beforehand. Remember that interviewer wants interview to go well just as much as you do.
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