Your Website and your Brand

Written by Dom Moreci

Don't rely on technology alone to create a great Website for you or your company. It's great to have cool technology but you need to leave a favorable impression on your user. Instill confidence and create an engaging and memorable experience for your user. Do that, and they will stick around, buy something and come back another time. Use good design to bolsterrepparttar great content and cool technology of your site. The user will rememberrepparttar 134803 way all three elements work (or fail to work) together.

When designing your Website, be sure to look to established design elements for inspiration. Your Website needs to function as a part of a greater marketing and brand positioning package.

USING YOUR IDENTITY: Atrepparttar 134804 core of any company image isrepparttar 134805 brand identity system. The identity system is really a set of objectives and ideas that manifest themselves inrepparttar 134806 form of a tangible piece of artwork, like a logo (the Nike swoosh, or Apple's apple symbol for example). This system includes information aboutrepparttar 134807 company's perceived image, it's audience and their expectations,repparttar 134808 company's position and differentiation inrepparttar 134809 marketplace etc. etc. etc.. The logo, corporate mark, product system,repparttar 134810 trademark, whatever you want to call it, isrepparttar 134811 single most important way to identifyrepparttar 134812 who, what and why of a company, brand or product.

Becauserepparttar 134813 identity itself is so vital, it becomesrepparttar 134814 starting point for all other forms of brand communication. This includes, brochures, business stationary, advertising, annual reports and most recently, Websites. All of these elements need to communicate a similar if notrepparttar 134815 same

How to Get Your Visitors To "Tell A Friend"

Written by Dawn Gray

Does your website offer visitors a quick and easy way to recommend it to a friend? If not, you're missing out on a potential gold mine of free traffic.

The benefits:

1. Automated website promotion. You set uprepparttar program and your visitors dorepparttar 134802 work of promoting your website for you.

2. You receive higher quality visitors. Your visitors will refer people *really interested* in your products or services. These people will be more likely to subscribe to your newsletter, request your free reports, and ultimately BUY YOUR PRODUCTS!

3. Nobody will every be insulted or upset by this promotion technique (as long as you make it clear thatrepparttar 134803 message comes from their friend). People can only participate if they visit your website, and email will only be sent by peoplerepparttar 134804 recipient knows.

Just asking your visitors to recommend your website isn't enough. You need to make it easy. Offer a form on your website your visitors can fill out to recommend it to a friend. Either putrepparttar 134805 form on every page of your website, put it in a pop-up window, or link to it on every page.

There are many ways to do it:

1. Javascript. Seerepparttar 134806 Javascript resources on my Webmaster Resources page at for a website with instructions on how to userepparttar 134807 script.

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