In
big, wide online world there are millions of websites and billions of webpages. In increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die.There are 3 types of websites in this jungle. It's important that you ask yourself which category your website fits into. Your website survival may count on it.
The Poster Site A stunning work of art with intricate graphics that both amaze and dazzle visitor. Poster sites are created by graphic designers for large companies or for use by graphic design firms themselves. They're built to look good. Usability is not normally a factor nor are good search engine rankings. Looking good takes second place to being useful.
The poster site has its place in virtual jungle for those companies who need to put a pretty "shop front" on Internet e.g. grapic designers. Unfortunately many companies who hire someone to design their website normally winds up with a graphic artist who recently learned how to use Dreamweaver and is now a "website consultant". The end result is a stunning piece of artwork that is of little or no use to visitors or potential customers.
Poster sites are supermodels of online world - they look great but aren't useful for anything other than looking great.
Pros Looks great A definite WOW factor for visitors
Cons Normally difficult to navigate Lousy rankings in search engines
The Content Site A site littered with valuable, useful information that visitors and search engines love. Content sites are normally run by hobbyists who have an all-consuming passion for a specific topic or subject. They write, collect and publish online massive amounts of information on one specific topic.
Content sites are also used by intelligent online marketers who have realized true value of providing useful content to visitors. This has lead to not all content sites being created equal with some lazy online marketers using spammy tools to create "dud" content.
